{"id":22693,"date":"2026-04-14T13:37:46","date_gmt":"2026-04-14T11:37:46","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/04\/14\/ai-companies-make-powerful-tech-but-theyre-also-savvy-marketers\/"},"modified":"2026-04-14T13:37:46","modified_gmt":"2026-04-14T11:37:46","slug":"ai-companies-make-powerful-tech-but-theyre-also-savvy-marketers","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/04\/14\/ai-companies-make-powerful-tech-but-theyre-also-savvy-marketers\/","title":{"rendered":"AI companies make powerful tech \u2013 but they\u2019re also savvy marketers"},"content":{"rendered":"<p>Anthropic\u2019s Claude Mythos AI is said to be frighteningly capable, but we shouldn\u2019t get carried away by the hype<\/p>\n<p>Hello, and welcome to TechScape. I\u2019m your host, Blake Montgomery, the Guardian\u2019s US tech editor, writing to you from my happy village in <a href=\"https:\/\/www.theguardian.com\/games\/2026\/mar\/05\/pokemon-pokopia-review-collectible-creatures-create-their-own-perfect-world\">Pokopia<\/a>.<\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/apr\/06\/tech-layoffs-ai-work\">Tech companies are cutting jobs and betting on AI. The payoff is far from guaranteed<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/ng-interactive\/2026\/apr\/07\/ai-training-work-jobs\">\u2018There\u2019s a lot of desperation\u2019: skilled older workers turn to AI training to stay afloat<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/apr\/11\/ai-impersonating-musicians-spotify\">\u2018It has your name on it, but I don\u2019t think it\u2019s you\u2019: how AI is impersonating musicians on Spotify<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/apr\/12\/experiment-with-ai-journalling\">\u2018It feels as if I\u2019ve made a new best friend\u2019: my experiment with AI journalling<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/apr\/09\/google-meta-snap-microsoft-eu-child-sexual-abuse\">\u2018Irresponsible failure\u2019: Google, Meta, Snap and Microsoft slam EU over child sexual abuse law lapse<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/business\/2026\/apr\/11\/polymarket-gamblers-betting-iran-war-ukraine-news-truth\">\u2018Abhorrent\u2019: the inside story of the Polymarket gamblers betting millions on war<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/apr\/10\/sam-altman-home-molotov-cocktail\">OpenAI CEO Sam Altman\u2019s home targeted with molotov cocktail<\/a><\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2026\/apr\/13\/ai-tech-marketing\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/3afc39d2a8b0a3f01e27daff3016624d884dd56d\/500_0_5000_4000\/master\/5000.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=24e3c8000e289239c0b445d803d99c7d\" title=\"AI companies make powerful tech \u2013 but they\u2019re also savvy marketers\" \/>Anthropic\u2019s Claude Mythos AI is said to be frighteningly capable, but we shouldn\u2019t get carried away by the hype<br \/>\nHello, and welcome to TechScape. I\u2019m your host, Blake Montgomery, the Guardian\u2019s US tech editor, writing to you from my happy village in Pokopia.<br \/>\nTech companies are cutting jobs and betting on AI. The payoff is far from guaranteed<br \/>\n\u2018There\u2019s a lot of desperation\u2019: skilled older workers turn to AI training to stay afloat<br \/>\n\u2018It has your name on it, but I don\u2019t think it\u2019s you\u2019: how AI is impersonating musicians on Spotify<br \/>\n\u2018It feels as if I\u2019ve made a new best friend\u2019: my experiment with AI journalling<br \/>\n\u2018Irresponsible failure\u2019: Google, Meta, Snap and Microsoft slam EU over child sexual abuse law lapse<br \/>\n\u2018Abhorrent\u2019: the inside story of the Polymarket gamblers betting millions on war<br \/>\nOpenAI CEO Sam Altman\u2019s home targeted with molotov cocktail Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anthropic\u2019s Claude Mythos AI is said to be frighteningly capable, but we shouldn\u2019t get carried away by the hype Hello, and welcome to TechScape. I\u2019m your host, Blake Montgomery, the Guardian\u2019s US tech editor, writing to you from my happy village in Pokopia. Tech companies are cutting jobs and betting on AI. The payoff is &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/04\/14\/ai-companies-make-powerful-tech-but-theyre-also-savvy-marketers\/\"> <span class=\"screen-reader-text\">AI companies make powerful tech \u2013 but they\u2019re also savvy marketers<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":22694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22693"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=22693"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/22694"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=22693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=22693"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=22693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}