{"id":22711,"date":"2026-04-15T15:37:15","date_gmt":"2026-04-15T13:37:15","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/04\/15\/chatgpts-latest-stylistic-quirk-is-sinister-infuriating-and-absolutely-everywhere-stuart-heritage\/"},"modified":"2026-04-15T15:37:15","modified_gmt":"2026-04-15T13:37:15","slug":"chatgpts-latest-stylistic-quirk-is-sinister-infuriating-and-absolutely-everywhere-stuart-heritage","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/04\/15\/chatgpts-latest-stylistic-quirk-is-sinister-infuriating-and-absolutely-everywhere-stuart-heritage\/","title":{"rendered":"ChatGPT\u2019s latest stylistic quirk is sinister, infuriating \u2013 and absolutely everywhere | Stuart Heritage"},"content":{"rendered":"<p>Once you start noticing \u201cit\u2019s not X, it\u2019s Y\u201d as you scroll online, you can\u2019t fail to register it. I\u2019ve become so hypervigilant that it has seeped into my subconscious thoughts<\/p>\n<p>If you\u2019ve never seen Jim Carrey\u2019s 2007 psychological thriller <a href=\"https:\/\/www.theguardian.com\/film\/2007\/feb\/23\/thriller\">The Number 23<\/a>, then congratulations. It is a film about a man who sees the number 23 so many times that he ends up going bonkers. I used to think this film was stupid. However, now I appear to be living it.<\/p>\n<p>My own personal number 23 is a rhetorical device: \u201cIt\u2019s not X, it\u2019s Y.\u201d Everywhere I look, there it is. Whenever I hate myself enough to scroll through Facebook\u2019s wilderness of algorithmically suggested posts, I find myself being smacked in the face with sentences such as: \u201cSelf-improvement isn\u2019t a trend, it\u2019s a lifestyle shift,\u201d and \u201cThe small wins aren\u2019t just moments, they\u2019re the majority of your life.\u201d Once you notice it, it becomes impossible to ignore. This weekend during a Peloton class (I know, shut up), I heard an instructor bark a variation of \u201cthis isn\u2019t X, it\u2019s Y\u201d. Yesterday, a character did the same during a TV show I was reviewing, and I dropped a star from its score in retaliation.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2026\/apr\/15\/chatgpt-stylistic-quirk-its-not-x-its-y\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/14de9a2109ca1e9a665be9363941ae07d03ca734\/275_0_2917_2333\/master\/2917.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=4e0d71b578ca9f069acf4975bd05ad67\" title=\"ChatGPT\u2019s latest stylistic quirk is sinister, infuriating \u2013 and absolutely everywhere | Stuart Heritage\" \/>Once you start noticing \u201cit\u2019s not X, it\u2019s Y\u201d as you scroll online, you can\u2019t fail to register it. I\u2019ve become so hypervigilant that it has seeped into my subconscious thoughts<br \/>\nIf you\u2019ve never seen Jim Carrey\u2019s 2007 psychological thriller The Number 23, then congratulations. It is a film about a man who sees the number 23 so many times that he ends up going bonkers. I used to think this film was stupid. However, now I appear to be living it.<br \/>\nMy own personal number 23 is a rhetorical device: \u201cIt\u2019s not X, it\u2019s Y.\u201d Everywhere I look, there it is. Whenever I hate myself enough to scroll through Facebook\u2019s wilderness of algorithmically suggested posts, I find myself being smacked in the face with sentences such as: \u201cSelf-improvement isn\u2019t a trend, it\u2019s a lifestyle shift,\u201d and \u201cThe small wins aren\u2019t just moments, they\u2019re the majority of your life.\u201d Once you notice it, it becomes impossible to ignore. This weekend during a Peloton class (I know, shut up), I heard an instructor bark a variation of \u201cthis isn\u2019t X, it\u2019s Y\u201d. Yesterday, a character did the same during a TV show I was reviewing, and I dropped a star from its score in retaliation. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you start noticing \u201cit\u2019s not X, it\u2019s Y\u201d as you scroll online, you can\u2019t fail to register it. I\u2019ve become so hypervigilant that it has seeped into my subconscious thoughts If you\u2019ve never seen Jim Carrey\u2019s 2007 psychological thriller The Number 23, then congratulations. It is a film about a man who sees the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/04\/15\/chatgpts-latest-stylistic-quirk-is-sinister-infuriating-and-absolutely-everywhere-stuart-heritage\/\"> <span class=\"screen-reader-text\">ChatGPT\u2019s latest stylistic quirk is sinister, infuriating \u2013 and absolutely everywhere | Stuart Heritage<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":22712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22711"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=22711"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/22712"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=22711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=22711"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=22711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}