{"id":22759,"date":"2026-04-18T14:37:28","date_gmt":"2026-04-18T12:37:28","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/04\/18\/screenmaxxing-why-hollywood-is-supersizing-the-big-screen-experience\/"},"modified":"2026-04-18T14:37:28","modified_gmt":"2026-04-18T12:37:28","slug":"screenmaxxing-why-hollywood-is-supersizing-the-big-screen-experience","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/04\/18\/screenmaxxing-why-hollywood-is-supersizing-the-big-screen-experience\/","title":{"rendered":"Screenmaxxing: why Hollywood is supersizing the big screen experience"},"content":{"rendered":"

With Imax more popular than ever, a new way to watch movies \u2013 HDR by Barco \u2013 has been quietly rolling out but what difference does it really make?<\/p>\n

At this year\u2019s CinemaCon, an annual gathering where film studios show off their upcoming wares to excite the exhibitors they hope to showcase them, Disney announced a new way to see a movie, sort of: InfinityVision<\/a>. Despite the cutesy Marvelized name, it\u2019s not a superhero-specific experience; it\u2019s a certification for premium large-format (PLF) auditoriums. The idea is that any InfinityVision-certified screen will adhere to or exceed standards \u2013 vaguely described so far \u2013 in size, sound quality, and picture brightness\/clarity. There are supposedly 300 such screens already certified around the globe, though there doesn\u2019t seem to be an actual list explaining which ones they are yet.<\/p>\n

The practical reason for this additional layer of branding is that Disney\u2019s Avengers: Doomsday is premiering in December on the same weekend as the third Dune movie, which has a deal to occupy coveted (and limited) Imax screens for several weeks. This essentially locks Earth\u2019s mightiest heroes out of one of the marquee names in exhibition; InfinityVision seems intended to reassure viewers that their other options, presumably the various Dolby, RPX, and other branded PLF auditoriums that already exist, are as impressive as possible. Call it screenmaxxing.<\/p>\n

Continue reading…<\/a>
\nWith Imax more popular than ever, a new way to watch movies \u2013 HDR by Barco \u2013 has been quietly rolling out but what difference does it really make?
\nAt this year\u2019s CinemaCon, an annual gathering where film studios show off their upcoming wares to excite the exhibitors they hope to showcase them, Disney announced a new way to see a movie, sort of: InfinityVision. Despite the cutesy Marvelized name, it\u2019s not a superhero-specific experience; it\u2019s a certification for premium large-format (PLF) auditoriums. The idea is that any InfinityVision-certified screen will adhere to or exceed standards \u2013 vaguely described so far \u2013 in size, sound quality, and picture brightness\/clarity. There are supposedly 300 such screens already certified around the globe, though there doesn\u2019t seem to be an actual list explaining which ones they are yet.
\nThe practical reason for this additional layer of branding is that Disney\u2019s Avengers: Doomsday is premiering in December on the same weekend as the third Dune movie, which has a deal to occupy coveted (and limited) Imax screens for several weeks. This essentially locks Earth\u2019s mightiest heroes out of one of the marquee names in exhibition; InfinityVision seems intended to reassure viewers that their other options, presumably the various Dolby, RPX, and other branded PLF auditoriums that already exist, are as impressive as possible. Call it screenmaxxing. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

With Imax more popular than ever, a new way to watch movies \u2013 HDR by Barco \u2013 has been quietly rolling out but what difference does it really make? At this year\u2019s CinemaCon, an annual gathering where film studios show off their upcoming wares to excite the exhibitors they hope to showcase them, Disney announced …<\/p>\n

Screenmaxxing: why Hollywood is supersizing the big screen experience<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":22760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22759"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=22759"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/22760"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=22759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=22759"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=22759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}