{"id":22865,"date":"2026-04-25T13:37:16","date_gmt":"2026-04-25T11:37:16","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/04\/25\/facing-ai-and-a-tough-job-market-gen-z-turns-to-entrepreneurship-i-have-to-prove-myself\/"},"modified":"2026-04-25T13:37:16","modified_gmt":"2026-04-25T11:37:16","slug":"facing-ai-and-a-tough-job-market-gen-z-turns-to-entrepreneurship-i-have-to-prove-myself","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/04\/25\/facing-ai-and-a-tough-job-market-gen-z-turns-to-entrepreneurship-i-have-to-prove-myself\/","title":{"rendered":"Facing AI and a tough job market, gen Z turns to entrepreneurship: \u2018I have to prove myself\u2019"},"content":{"rendered":"<p>As AI erases the bottom rungs of the corporate ladder, some gen Z workers skip the entry level to become their own CEOs<\/p>\n<p>When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor\u2019s degree in business administration and a college r\u00e9sum\u00e9 that included a student marketing job for Red Bull. But after months of applying, her only offer was to work in the power tools section at Home Depot. \u201cIt was quite a shock,\u201d she told the Guardian. \u201cI searched for jobs every single day in that Home Depot bathroom.\u201d<\/p>\n<p>Terrell\u2019s generation is entering the workforce in a <a href=\"https:\/\/www.theguardian.com\/us-news\/2026\/apr\/12\/college-graduates-job-market-ai\">particularly unlucky moment<\/a>. Hiring in the United States has slumped to its lowest rate since 2020, according to the <a href=\"https:\/\/www.bls.gov\/news.release\/jolts.nr0.htm#:~:text=202)%20691-5902-,%E2%80%A2,it%20was%20also%203.1%20percent.\">Bureau of Labor Statistics<\/a>. While workers of all ages are feeling the pressure of an uncertain economy, it\u2019s gen Z who is <a href=\"https:\/\/www.linkedin.com\/posts\/linkedin-news_whos-struggling-most-with-their-job-prospects-activity-7392604581517516800-ubpa\">the most pessimistic<\/a> about their job prospects: entry-level jobs <a href=\"https:\/\/www.weforum.org\/stories\/2026\/03\/how-ai-is-changing-the-nature-of-entry-level-work\/\">are the most vulnerable<\/a> to impacts from <a href=\"https:\/\/www.theguardian.com\/technology\/artificialintelligenceai\">artificial intelligence<\/a>, and some younger workers are seeing their careers stall before they have even started. Terrell felt she was not just competing with other people for jobs. \u201cEspecially with marketing, a lot of people think it can be replaced with AI,\u201d she said.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/ng-interactive\/2026\/apr\/25\/gen-z-entrepreneurs-business-ai\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/b8b8b576847e5fb244a46b5bd8d34cdc5ac36501\/0_722_2400_1919\/master\/2400.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=ebedca5101cc802e0610e17ecfb1dbcb\" title=\"Facing AI and a tough job market, gen Z turns to entrepreneurship: \u2018I have to prove myself\u2019\" \/>As AI erases the bottom rungs of the corporate ladder, some gen Z workers skip the entry level to become their own CEOs<br \/>\nWhen Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor\u2019s degree in business administration and a college r\u00e9sum\u00e9 that included a student marketing job for Red Bull. But after months of applying, her only offer was to work in the power tools section at Home Depot. \u201cIt was quite a shock,\u201d she told the Guardian. \u201cI searched for jobs every single day in that Home Depot bathroom.\u201d<br \/>\nTerrell\u2019s generation is entering the workforce in a particularly unlucky moment. Hiring in the United States has slumped to its lowest rate since 2020, according to the Bureau of Labor Statistics. While workers of all ages are feeling the pressure of an uncertain economy, it\u2019s gen Z who is the most pessimistic about their job prospects: entry-level jobs are the most vulnerable to impacts from artificial intelligence, and some younger workers are seeing their careers stall before they have even started. Terrell felt she was not just competing with other people for jobs. \u201cEspecially with marketing, a lot of people think it can be replaced with AI,\u201d she said. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As AI erases the bottom rungs of the corporate ladder, some gen Z workers skip the entry level to become their own CEOs When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor\u2019s degree in business administration &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/04\/25\/facing-ai-and-a-tough-job-market-gen-z-turns-to-entrepreneurship-i-have-to-prove-myself\/\"> <span class=\"screen-reader-text\">Facing AI and a tough job market, gen Z turns to entrepreneurship: \u2018I have to prove myself\u2019<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":22866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22865"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=22865"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/22866"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=22865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=22865"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=22865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}