{"id":23003,"date":"2026-05-08T06:37:47","date_gmt":"2026-05-08T04:37:47","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/05\/08\/why-is-silicon-valley-suddenly-obsessed-with-being-tasteful\/"},"modified":"2026-05-08T06:37:47","modified_gmt":"2026-05-08T04:37:47","slug":"why-is-silicon-valley-suddenly-obsessed-with-being-tasteful","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/05\/08\/why-is-silicon-valley-suddenly-obsessed-with-being-tasteful\/","title":{"rendered":"Why is Silicon Valley suddenly obsessed with being tasteful?"},"content":{"rendered":"

Whether it\u2019s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech\u2019s biggest players are pivoting to fashion to sell their brands \u2013 and attempt to appear cooler in the process<\/p>\n

Last week, the US spy tech and data firm Palantir launched its latest \u201cmerch drop\u201d<\/a>, including a denim chore coat. \u201cRugged utility, enduring style\u201d reads the website\u2019s description of the $239 (\u00a3175) jacket, which is branded with the company\u2019s logo on the chest pocket and comes in blue or black.<\/p>\n

Eliano Younes, the head of strategic engagement at Palantir, told the New York Times<\/a> that it was part of the company\u2019s commitment to \u201cre-industrializing America\u201d \u2013 the jacket is made in Montana and recalls workwear of a previous era. \u201cIt\u2019s not political,\u201d he added. \u201cIt\u2019s about people who love Palantir and are aligned with our mission.\u201d<\/p>\n

Continue reading…<\/a>
\nWhether it\u2019s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech\u2019s biggest players are pivoting to fashion to sell their brands \u2013 and attempt to appear cooler in the process
\nLast week, the US spy tech and data firm Palantir launched its latest \u201cmerch drop\u201d, including a denim chore coat. \u201cRugged utility, enduring style\u201d reads the website\u2019s description of the $239 (\u00a3175) jacket, which is branded with the company\u2019s logo on the chest pocket and comes in blue or black.
\nEliano Younes, the head of strategic engagement at Palantir, told the New York Times that it was part of the company\u2019s commitment to \u201cre-industrializing America\u201d \u2013 the jacket is made in Montana and recalls workwear of a previous era. \u201cIt\u2019s not political,\u201d he added. \u201cIt\u2019s about people who love Palantir and are aligned with our mission.\u201d Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether it\u2019s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech\u2019s biggest players are pivoting to fashion to sell their brands \u2013 and attempt to appear cooler in the process Last week, the US spy tech and data firm Palantir launched …<\/p>\n

Why is Silicon Valley suddenly obsessed with being tasteful?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":23004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23003"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=23003"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/23004"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=23003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=23003"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=23003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}