{"id":23217,"date":"2026-05-24T06:37:18","date_gmt":"2026-05-24T04:37:18","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/05\/24\/ai-washing-firms-are-scrambling-to-rebrand-themselves-as-tech-focused\/"},"modified":"2026-05-24T06:37:18","modified_gmt":"2026-05-24T04:37:18","slug":"ai-washing-firms-are-scrambling-to-rebrand-themselves-as-tech-focused","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/05\/24\/ai-washing-firms-are-scrambling-to-rebrand-themselves-as-tech-focused\/","title":{"rendered":"\u2018AI washing\u2019: firms are scrambling to rebrand themselves as tech-focused"},"content":{"rendered":"

PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence <\/p>\n

UK companies are performing \u201cyoga-level\u201d stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said.<\/p>\n

Weary communications executives tasked with securing media coverage for brands have complained that bosses in low-tech industries or running businesses that use automation but not generative AI, are increasingly demanding they are pitched to journalists as artificial intelligence companies.<\/p>\n

Continue reading…<\/a>
\nPR executives say UK companies are forcing them to present ordinary automation as artificial intelligence
\nUK companies are performing \u201cyoga-level\u201d stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said.
\nWeary communications executives tasked with securing media coverage for brands have complained that bosses in low-tech industries or running businesses that use automation but not generative AI, are increasingly demanding they are pitched to journalists as artificial intelligence companies. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies are performing \u201cyoga-level\u201d stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said. Weary communications executives tasked with securing media coverage for brands have complained …<\/p>\n

\u2018AI washing\u2019: firms are scrambling to rebrand themselves as tech-focused<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":23218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23217"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=23217"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/23218"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=23217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=23217"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=23217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}