{"id":23257,"date":"2026-05-27T18:37:17","date_gmt":"2026-05-27T16:37:17","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/05\/27\/what-we-ask-google-by-simon-rogers-review-the-secrets-of-our-search-history\/"},"modified":"2026-05-27T18:37:17","modified_gmt":"2026-05-27T16:37:17","slug":"what-we-ask-google-by-simon-rogers-review-the-secrets-of-our-search-history","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/05\/27\/what-we-ask-google-by-simon-rogers-review-the-secrets-of-our-search-history\/","title":{"rendered":"What We Ask Google by Simon Rogers review \u2013 the secrets of our search history"},"content":{"rendered":"<p>The company\u2019s data editor trawls through billions of queries to deliver a portrait of the world\u2019s preoccupations<\/p>\n<p>As anyone who has procreated this century knows, childrearing involves daily rounds of online searching. The most common parenting-related queries feature in What We Ask Google, a valiant attempt by the search giant\u2019s data editor Simon Rogers to create a \u201csurprisingly hopeful picture of humankind\u201d (that\u2019s the subtitle) from searches performed over the past two decades. \u201cWhy do babies get hiccups?\u201d we ask. \u201cWhen do babies teethe?\u201d \u201cWhy do toddlers bite?\u201d \u201cHow do you know if your child has ADHD?\u201d \u201cHow to tell kids about divorce?\u201d<\/p>\n<p>Since 2006, engineers have used Google Trends to make sense of common (and anonymised) queries like these, going back as far as 2004, when phones were dumb and less than half of UK households had internet access. Rogers, a British former Guardian journalist based in California, views the results as a kind of social mirror.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/books\/2026\/may\/27\/what-we-ask-google-by-simon-rogers-review-the-secrets-of-our-search-history\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/55d3b57e7902a18e793792651689e64b084895e2\/149_0_4522_3617\/master\/4522.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=804f729764ad8596ea4ed1badbf5985a\" title=\"What We Ask Google by Simon Rogers review \u2013 the secrets of our search history\" \/>The company\u2019s data editor trawls through billions of queries to deliver a portrait of the world\u2019s preoccupations<br \/>\nAs anyone who has procreated this century knows, childrearing involves daily rounds of online searching. The most common parenting-related queries feature in What We Ask Google, a valiant attempt by the search giant\u2019s data editor Simon Rogers to create a \u201csurprisingly hopeful picture of humankind\u201d (that\u2019s the subtitle) from searches performed over the past two decades. \u201cWhy do babies get hiccups?\u201d we ask. \u201cWhen do babies teethe?\u201d \u201cWhy do toddlers bite?\u201d \u201cHow do you know if your child has ADHD?\u201d \u201cHow to tell kids about divorce?\u201d<br \/>\nSince 2006, engineers have used Google Trends to make sense of common (and anonymised) queries like these, going back as far as 2004, when phones were dumb and less than half of UK households had internet access. Rogers, a British former Guardian journalist based in California, views the results as a kind of social mirror. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company\u2019s data editor trawls through billions of queries to deliver a portrait of the world\u2019s preoccupations As anyone who has procreated this century knows, childrearing involves daily rounds of online searching. The most common parenting-related queries feature in What We Ask Google, a valiant attempt by the search giant\u2019s data editor Simon Rogers to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/05\/27\/what-we-ask-google-by-simon-rogers-review-the-secrets-of-our-search-history\/\"> <span class=\"screen-reader-text\">What We Ask Google by Simon Rogers review \u2013 the secrets of our search history<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":23258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23257"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=23257"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/23258"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=23257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=23257"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=23257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}