{"id":2341,"date":"2021-07-31T12:42:45","date_gmt":"2021-07-31T10:42:45","guid":{"rendered":"http:\/\/costops.com\/index.php\/2021\/07\/31\/from-oslo-pram-guy-to-the-teenage-vacuum-expert-inside-the-obsessive-world-of-niche-online-reviewers\/"},"modified":"2021-07-31T12:42:45","modified_gmt":"2021-07-31T10:42:45","slug":"from-oslo-pram-guy-to-the-teenage-vacuum-expert-inside-the-obsessive-world-of-niche-online-reviewers","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2021\/07\/31\/from-oslo-pram-guy-to-the-teenage-vacuum-expert-inside-the-obsessive-world-of-niche-online-reviewers\/","title":{"rendered":"From Oslo pram guy to the teenage vacuum expert: inside the obsessive world of niche online reviewers"},"content":{"rendered":"

Wade can tell you the best pram for a tall parent; Matthew knows which cleaner has superior suction power. But how do you become a respected reviewer on the wild west of the internet?<\/p>\n

Once a month, every month, more than 8,000 strangers pay James Hoffmann a total of \u00a316,263 so he can go out and buy coffee machines. Hoffmann, 41, from London, is an author, business owner, coffee connoisseur and, above all, a YouTuber: more than 900,000 people subscribe to his channel<\/a>, on which he discusses everything to do with beans and brewing. Around a third of Hoffmann\u2019s videos are product reviews: grinders, espresso machines, storage canisters and filters have all been scrutinised by him.<\/p>\n

Hoffmann\u2019s monthly \u00a316,000 comes from Patreon<\/a>, a membership platform that allows fans to pay creators a regular fee. The money is intended to keep him impartial: it enables him to buy machines to review directly \u2013 just like you or me \u2013 instead of getting them on loan from brands.<\/p>\n

Continue reading…<\/a>
\nWade can tell you the best pram for a tall parent; Matthew knows which cleaner has superior suction power. But how do you become a respected reviewer on the wild west of the internet?
\nOnce a month, every month, more than 8,000 strangers pay James Hoffmann a total of \u00a316,263 so he can go out and buy coffee machines. Hoffmann, 41, from London, is an author, business owner, coffee connoisseur and, above all, a YouTuber: more than 900,000 people subscribe to his channel, on which he discusses everything to do with beans and brewing. Around a third of Hoffmann\u2019s videos are product reviews: grinders, espresso machines, storage canisters and filters have all been scrutinised by him.
\nHoffmann\u2019s monthly \u00a316,000 comes from Patreon, a membership platform that allows fans to pay creators a regular fee. The money is intended to keep him impartial: it enables him to buy machines to review directly \u2013 just like you or me \u2013 instead of getting them on loan from brands. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Wade can tell you the best pram for a tall parent; Matthew knows which cleaner has superior suction power. But how do you become a respected reviewer on the wild west of the internet? Once a month, every month, more than 8,000 strangers pay James Hoffmann a total of \u00a316,263 so he can go out …<\/p>\n

From Oslo pram guy to the teenage vacuum expert: inside the obsessive world of niche online reviewers<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":2342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/2341"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=2341"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/2341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/2342"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=2341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=2341"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}