{"id":23491,"date":"2026-06-12T08:37:38","date_gmt":"2026-06-12T06:37:38","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/06\/12\/the-guardian-view-on-the-analogue-resurgence-the-shock-of-the-old-editorial\/"},"modified":"2026-06-12T08:37:38","modified_gmt":"2026-06-12T06:37:38","slug":"the-guardian-view-on-the-analogue-resurgence-the-shock-of-the-old-editorial","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/06\/12\/the-guardian-view-on-the-analogue-resurgence-the-shock-of-the-old-editorial\/","title":{"rendered":"The Guardian view on the analogue resurgence: the shock of the old | Editorial"},"content":{"rendered":"<p>Long-abandoned formats such as cassettes and VHS tapes are finding new life as consumers seek a digital detox<\/p>\n<p>Ten years after the last video recorder manufacturer ceased production, <a href=\"https:\/\/www.theguardian.com\/film\/2026\/jun\/04\/roberto-dos-santos-on-directing-the-first-straight-to-vhs-movie-in-20-years\">the first straight-to-video movie<\/a> for two decades \u2013 This Is How the World Ends \u2013 was released this month. The resurgence of vinyl began long ago; sales are at their highest level <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cd6ll93xdplo\">for over 30\u00a0years<\/a>. But record buyers enthuse about the warmth of their sound and the generous visual expanse of album covers. In contrast, the new movie is shot in HD; the director acknowledges that those watching it on video will see a cropped, fuzzier image. The point of the exercise \u2013 beyond creating a buzz \u2013 lies not in the inherent qualities of VHS, but the effect of its rarity on\u00a0the viewer.<\/p>\n<p>When everything is available in high definition with one swipe of your screen, cumbersome physical formats that must be hunted down appear both nostalgically inviting and strikingly fresh. Last year, Taylor Swift\u2019s The Life of a Showgirl was released in <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/music\/taylor-swift-life-of-showgirl-versions-albums-fans-b2850438.html\">multiple physical formats<\/a>, including <a href=\"https:\/\/theconversation.com\/cassette-tapes-are-making-a-comeback-yes-really-268108\">cassette<\/a> and CD \u2013 technically digital, but also enjoying a <a href=\"https:\/\/www.theguardian.com\/music\/article\/2024\/jul\/28\/cd-sales-rise-taylor-swift-collection-nostalgia-90s-oasis-bashy-metronomy-kitty-liv\">revival<\/a> thanks to its retro feel. The title track of her previous album, The Tortured Poets Department, mocked a lover\u2019s attachment to his typewriter, notoriously favoured by hipsters.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2026\/jun\/11\/the-guardian-view-on-the-analogue-resurgence-the-shock-of-the-old\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/dcc6f818cc9d65bc01ca7bce6aa81f4ed8c2eca8\/285_0_1350_1080\/master\/1350.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=4aa1d302207a964be5f934541b58d951\" title=\"The Guardian view on the analogue resurgence: the shock of the old | Editorial\" \/>Long-abandoned formats such as cassettes and VHS tapes are finding new life as consumers seek a digital detox<br \/>\nTen years after the last video recorder manufacturer ceased production, the first straight-to-video movie for two decades \u2013 This Is How the World Ends \u2013 was released this month. The resurgence of vinyl began long ago; sales are at their highest level for over 30\u00a0years. But record buyers enthuse about the warmth of their sound and the generous visual expanse of album covers. In contrast, the new movie is shot in HD; the director acknowledges that those watching it on video will see a cropped, fuzzier image. The point of the exercise \u2013 beyond creating a buzz \u2013 lies not in the inherent qualities of VHS, but the effect of its rarity on\u00a0the viewer.<br \/>\nWhen everything is available in high definition with one swipe of your screen, cumbersome physical formats that must be hunted down appear both nostalgically inviting and strikingly fresh. Last year, Taylor Swift\u2019s The Life of a Showgirl was released in multiple physical formats, including cassette and CD \u2013 technically digital, but also enjoying a revival thanks to its retro feel. The title track of her previous album, The Tortured Poets Department, mocked a lover\u2019s attachment to his typewriter, notoriously favoured by hipsters. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long-abandoned formats such as cassettes and VHS tapes are finding new life as consumers seek a digital detox Ten years after the last video recorder manufacturer ceased production, the first straight-to-video movie for two decades \u2013 This Is How the World Ends \u2013 was released this month. The resurgence of vinyl began long ago; sales &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/06\/12\/the-guardian-view-on-the-analogue-resurgence-the-shock-of-the-old-editorial\/\"> <span class=\"screen-reader-text\">The Guardian view on the analogue resurgence: the shock of the old | Editorial<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":23492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23491"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=23491"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/23492"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=23491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=23491"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=23491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}