{"id":23552,"date":"2026-06-18T01:37:42","date_gmt":"2026-06-17T23:37:42","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/06\/18\/fears-for-xbox-as-it-puts-its-developers-on-the-chopping-block-once-again\/"},"modified":"2026-06-18T01:37:42","modified_gmt":"2026-06-17T23:37:42","slug":"fears-for-xbox-as-it-puts-its-developers-on-the-chopping-block-once-again","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/06\/18\/fears-for-xbox-as-it-puts-its-developers-on-the-chopping-block-once-again\/","title":{"rendered":"Fears for Xbox as it puts its developers on the chopping block once again"},"content":{"rendered":"<p>After the billion-dollar company\u2019s leaders sent staff a memo saying the brand had \u2018over-extended\u2019, game studios may be in the firing line<\/p>\n<ul>\n<li>\n<p><a href=\"https:\/\/www.theguardian.com\/info\/ng-interactive\/2021\/nov\/24\/sign-up-for-pushing-buttons-keza-macdonalds-weekly-look-at-the-world-of-gaming\"><strong>Don\u2019t get Pushing Buttons delivered to your inbox? Sign up here<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<p>In March 2000, Bill Gates stood onstage at the Game Developers Conference in San Francisco and, to a packed crowd, officially announced the company\u2019s long-anticipated video game console. \u201cWe want Xbox to be the platform of choice for the best and most creative game developers in the world,\u201d he told attenders \u2013 and that was indeed the intention of the small, dedicated team who put together the blueprints of that first machine.<\/p>\n<p>The Xbox landscape seems very different 25 years later. Last week, mere days after a bullish summer showcase full of Gears of War revivals and promises of a renewed focus on Xbox\u2019s gaming strengths, new CEO, Asha Sharma, and chief content officer, Matt Booty, <a href=\"https:\/\/news.xbox.com\/en-us\/2026\/06\/10\/next-100-days-xbox-reset\/\">wrote a memo<\/a> to Xbox staff inviting them to brace for \u201chard truths\u201d. \u201cExcluding Activision Blizzard King, over the past five years, we have spent over $20bn on ongoing investments in our content, platform and hardware subsidy, but our annual revenue has declined nearly half a billion during that time. Going forward, this cannot continue,\u201d it read.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/games\/2026\/jun\/17\/xbox-games-studios-developers-firing-line\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/53051938cbb758972bbacad06fe62b277599c0bb\/579_5_4905_3924\/master\/4905.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=e66c21346a0210a7668b9eb1420d73d6\" title=\"Fears for Xbox as it puts its developers on the chopping block once again\" \/>After the billion-dollar company\u2019s leaders sent staff a memo saying the brand had \u2018over-extended\u2019, game studios may be in the firing line<br \/>\nDon\u2019t get Pushing Buttons delivered to your inbox? Sign up here<br \/>\nIn March 2000, Bill Gates stood onstage at the Game Developers Conference in San Francisco and, to a packed crowd, officially announced the company\u2019s long-anticipated video game console. \u201cWe want Xbox to be the platform of choice for the best and most creative game developers in the world,\u201d he told attenders \u2013 and that was indeed the intention of the small, dedicated team who put together the blueprints of that first machine.<br \/>\nThe Xbox landscape seems very different 25 years later. Last week, mere days after a bullish summer showcase full of Gears of War revivals and promises of a renewed focus on Xbox\u2019s gaming strengths, new CEO, Asha Sharma, and chief content officer, Matt Booty, wrote a memo to Xbox staff inviting them to brace for \u201chard truths\u201d. \u201cExcluding Activision Blizzard King, over the past five years, we have spent over $20bn on ongoing investments in our content, platform and hardware subsidy, but our annual revenue has declined nearly half a billion during that time. Going forward, this cannot continue,\u201d it read. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the billion-dollar company\u2019s leaders sent staff a memo saying the brand had \u2018over-extended\u2019, game studios may be in the firing line Don\u2019t get Pushing Buttons delivered to your inbox? Sign up here In March 2000, Bill Gates stood onstage at the Game Developers Conference in San Francisco and, to a packed crowd, officially announced &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/06\/18\/fears-for-xbox-as-it-puts-its-developers-on-the-chopping-block-once-again\/\"> <span class=\"screen-reader-text\">Fears for Xbox as it puts its developers on the chopping block once again<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":23553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23552"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=23552"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/23553"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=23552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=23552"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=23552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}