{"id":23696,"date":"2026-06-26T14:37:21","date_gmt":"2026-06-26T12:37:21","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/06\/26\/fork-in-the-road-ceo-of-amazon-backed-rivian-on-why-carmakers-need-to-invest-in-evs\/"},"modified":"2026-06-26T14:37:21","modified_gmt":"2026-06-26T12:37:21","slug":"fork-in-the-road-ceo-of-amazon-backed-rivian-on-why-carmakers-need-to-invest-in-evs","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/06\/26\/fork-in-the-road-ceo-of-amazon-backed-rivian-on-why-carmakers-need-to-invest-in-evs\/","title":{"rendered":"\u2018Fork in the road\u2019: CEO of Amazon-backed Rivian on why carmakers need to invest in EVs"},"content":{"rendered":"<p>RJ Scaringe says firms focused on selling fossil fuel engines risk being \u2018woefully behind\u2019 on technology by end of decade<\/p>\n<p>Carmakers that focus on selling fossil fuel engines are at risk of being \u201cwoefully behind\u201d on technology by the end of the decade, according to the boss of Rivian, an Amazon-backed US electric carmaker.<\/p>\n<p>RJ Scaringe, Rivian\u2019s founder and chief executive, said the car industry has reached a \u201cfork in the road\u201d in the choice between short-term profits and the heavy investments, particularly in software, that will be required to survive.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/business\/2026\/jun\/26\/ceo-amazon-backed-rivian-carmakers-evs\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/27a522fe31652cc886280744606d3627fa63e09e\/8_0_2501_2001\/master\/2501.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=d59c230eec45d70dfa85389b1a699d5b\" title=\"\u2018Fork in the road\u2019: CEO of Amazon-backed Rivian on why carmakers need to invest in EVs\" \/>RJ Scaringe says firms focused on selling fossil fuel engines risk being \u2018woefully behind\u2019 on technology by end of decade<br \/>\nCarmakers that focus on selling fossil fuel engines are at risk of being \u201cwoefully behind\u201d on technology by the end of the decade, according to the boss of Rivian, an Amazon-backed US electric carmaker.<br \/>\nRJ Scaringe, Rivian\u2019s founder and chief executive, said the car industry has reached a \u201cfork in the road\u201d in the choice between short-term profits and the heavy investments, particularly in software, that will be required to survive. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RJ Scaringe says firms focused on selling fossil fuel engines risk being \u2018woefully behind\u2019 on technology by end of decade Carmakers that focus on selling fossil fuel engines are at risk of being \u201cwoefully behind\u201d on technology by the end of the decade, according to the boss of Rivian, an Amazon-backed US electric carmaker. RJ &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/06\/26\/fork-in-the-road-ceo-of-amazon-backed-rivian-on-why-carmakers-need-to-invest-in-evs\/\"> <span class=\"screen-reader-text\">\u2018Fork in the road\u2019: CEO of Amazon-backed Rivian on why carmakers need to invest in EVs<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":23697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23696"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=23696"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/23696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/23697"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=23696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=23696"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=23696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}