{"id":25012,"date":"2026-09-21T06:37:21","date_gmt":"2026-09-21T04:37:21","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/09\/21\/uk-startup-snares-20m-to-recreate-gigs-with-hyper-realistic-digital-avatars\/"},"modified":"2026-09-21T06:37:21","modified_gmt":"2026-09-21T04:37:21","slug":"uk-startup-snares-20m-to-recreate-gigs-with-hyper-realistic-digital-avatars","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/09\/21\/uk-startup-snares-20m-to-recreate-gigs-with-hyper-realistic-digital-avatars\/","title":{"rendered":"UK startup snares $20m to recreate gigs with \u2018hyper-realistic\u2019 digital avatars"},"content":{"rendered":"

Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue<\/p>\n

The former chief executive of Andrew Lloyd Webber\u2019s entertainment group has obtained a near-\u00a315m investment for his UK music tech startup that hopes to recreate classic concerts by manifesting musicians as digital avatars.<\/p>\n

Unit1 was set up last year by Barney Wragg, an entertainment executive who ran Lord Lloyd-Webber\u2019s Cats-to-Evita empire for five years from late 2011. It has secured the $20m in funding from a group of investors, including tech backer Balderton Capital through its partner Daniel Waterhouse, who made early investments in Spotify.<\/p>\n

Continue reading…<\/a>
\nUnit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue
\nThe former chief executive of Andrew Lloyd Webber\u2019s entertainment group has obtained a near-\u00a315m investment for his UK music tech startup that hopes to recreate classic concerts by manifesting musicians as digital avatars.
\nUnit1 was set up last year by Barney Wragg, an entertainment executive who ran Lord Lloyd-Webber\u2019s Cats-to-Evita empire for five years from late 2011. It has secured the $20m in funding from a group of investors, including tech backer Balderton Capital through its partner Daniel Waterhouse, who made early investments in Spotify. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue The former chief executive of Andrew Lloyd Webber\u2019s entertainment group has obtained a near-\u00a315m investment for his UK music tech startup that hopes to recreate classic concerts by manifesting musicians as digital avatars. Unit1 …<\/p>\n

UK startup snares $20m to recreate gigs with \u2018hyper-realistic\u2019 digital avatars<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":25013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/25012"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=25012"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/25012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/25013"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=25012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=25012"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=25012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}