{"id":25032,"date":"2026-09-22T04:37:16","date_gmt":"2026-09-22T02:37:16","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/09\/22\/the-rise-of-big-toothbrush-how-did-our-mouths-become-such-a-lucrative-market\/"},"modified":"2026-09-22T04:37:16","modified_gmt":"2026-09-22T02:37:16","slug":"the-rise-of-big-toothbrush-how-did-our-mouths-become-such-a-lucrative-market","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/09\/22\/the-rise-of-big-toothbrush-how-did-our-mouths-become-such-a-lucrative-market\/","title":{"rendered":"The rise of Big Toothbrush: how did our mouths become such a lucrative market?"},"content":{"rendered":"

People in the UK are more interested in oral health than ever – and you can now buy prebiotic toothpastes and brushes that cost up to \u00a3600. Yet we remain in the midst of a serious dental crisis<\/p>\n

A December 1969 report from the consumer magazine Which? explored a relatively new gadget that, it predicted, many people would be giving as Christmas presents: the electric toothbrush. For those who hadn\u2019t yet seen one, the magazine described it as \u201cnot that much different in principle from an ordinary brush \u2013 you have a stick with a brush on the end. The difference is that an electric one moves the brush head for you\u201d. Progress indeed.<\/p>\n

Nearly six decades on, electric toothbrushes can do a lot more than merely jiggle, offering multiple speeds and movement sensors for real-time tracking<\/a> of where you\u2019ve brushed \u2013 some even promise gum-massage or tongue-cleaning modes. Prices range from about \u00a325 for a basic Oral B model to \u00a3599.99 for a Philips Sonicare model<\/a> that gives \u201csmart coverage feedback\u201d. <\/strong>The latest super-toothbrush \u2013 a mere \u00a3419.99 \u2013 features a camera and a built-in water jet to clean between teeth, using AI to identify gaps. Created by Dyson, it\u2019s still, essentially, a stick with a brush on the end (although there is another toothbrush<\/a> on the market that\u2019s shaped like a mouthguard, with individual brushes, that claims to clean your teeth in 20 seconds).<\/p>\n

Continue reading…<\/a>
\nPeople in the UK are more interested in oral health than ever – and you can now buy prebiotic toothpastes and brushes that cost up to \u00a3600. Yet we remain in the midst of a serious dental crisis
\nA December 1969 report from the consumer magazine Which? explored a relatively new gadget that, it predicted, many people would be giving as Christmas presents: the electric toothbrush. For those who hadn\u2019t yet seen one, the magazine described it as \u201cnot that much different in principle from an ordinary brush \u2013 you have a stick with a brush on the end. The difference is that an electric one moves the brush head for you\u201d. Progress indeed.
\nNearly six decades on, electric toothbrushes can do a lot more than merely jiggle, offering multiple speeds and movement sensors for real-time tracking of where you\u2019ve brushed \u2013 some even promise gum-massage or tongue-cleaning modes. Prices range from about \u00a325 for a basic Oral B model to \u00a3599.99 for a Philips Sonicare model that gives \u201csmart coverage feedback\u201d. The latest super-toothbrush \u2013 a mere \u00a3419.99 \u2013 features a camera and a built-in water jet to clean between teeth, using AI to identify gaps. Created by Dyson, it\u2019s still, essentially, a stick with a brush on the end (although there is another toothbrush on the market that\u2019s shaped like a mouthguard, with individual brushes, that claims to clean your teeth in 20 seconds). Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

People in the UK are more interested in oral health than ever – and you can now buy prebiotic toothpastes and brushes that cost up to \u00a3600. Yet we remain in the midst of a serious dental crisis A December 1969 report from the consumer magazine Which? explored a relatively new gadget that, it predicted, …<\/p>\n

The rise of Big Toothbrush: how did our mouths become such a lucrative market?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":25033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/25032"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=25032"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/25032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/25033"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=25032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=25032"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=25032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}