{"id":25418,"date":"2026-10-13T14:37:40","date_gmt":"2026-10-13T12:37:40","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/10\/13\/afl-tells-sportsbet-to-stop-using-players-in-ai-generated-content\/"},"modified":"2026-10-13T14:37:40","modified_gmt":"2026-10-13T12:37:40","slug":"afl-tells-sportsbet-to-stop-using-players-in-ai-generated-content","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/10\/13\/afl-tells-sportsbet-to-stop-using-players-in-ai-generated-content\/","title":{"rendered":"AFL tells Sportsbet to stop using players in AI generated content"},"content":{"rendered":"<p><strong>Exclusive:<\/strong> Gambling firm working with AFL \u2018on the evolving use of AI in our content\u2019 as it deletes video depicting Lachie Neale saying \u2018I want to thank me for believing in me\u2019<\/p>\n<ul>\n<li>\n<p>Get our <a href=\"https:\/\/www.theguardian.com\/email-newsletters?CMP=cvau_sfl\">breaking news email<\/a>, <a href=\"https:\/\/app.adjust.com\/w4u7jx3\">free app<\/a> or <a href=\"https:\/\/www.theguardian.com\/australia-news\/series\/full-story?CMP=cvau_sfl\">daily news podcast<\/a><\/p>\n<\/li>\n<\/ul>\n<p>The AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without their permission.<\/p>\n<p>Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/australia-news\/2026\/oct\/14\/afl-tells-sportsbet-to-stop-using-players-in-ai-generated-content\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/da4ea25084485353b9189695120198ae84ce7050\/0_0_2500_2000\/master\/2500.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=e145cb2fe400af54a5ebb0114d21a2ed\" title=\"AFL tells Sportsbet to stop using players in AI generated content\" \/>Exclusive: Gambling firm working with AFL \u2018on the evolving use of AI in our content\u2019 as it deletes video depicting Lachie Neale saying \u2018I want to thank me for believing in me\u2019<br \/>\nGet our breaking news email, free app or daily news podcast<br \/>\nThe AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without their permission.<br \/>\nSportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exclusive: Gambling firm working with AFL \u2018on the evolving use of AI in our content\u2019 as it deletes video depicting Lachie Neale saying \u2018I want to thank me for believing in me\u2019 Get our breaking news email, free app or daily news podcast The AFL has told its official gambling partner, Sportsbet, to stop featuring &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/10\/13\/afl-tells-sportsbet-to-stop-using-players-in-ai-generated-content\/\"> <span class=\"screen-reader-text\">AFL tells Sportsbet to stop using players in AI generated content<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":25419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/25418"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=25418"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/25418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/25419"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=25418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=25418"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=25418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}