{"id":3877,"date":"2021-12-01T07:43:33","date_gmt":"2021-12-01T06:43:33","guid":{"rendered":"http:\/\/costops.com\/index.php\/2021\/12\/01\/break-the-internet-by-olivia-yallop-review-the-anxiety-of-influence\/"},"modified":"2021-12-01T07:43:33","modified_gmt":"2021-12-01T06:43:33","slug":"break-the-internet-by-olivia-yallop-review-the-anxiety-of-influence","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2021\/12\/01\/break-the-internet-by-olivia-yallop-review-the-anxiety-of-influence\/","title":{"rendered":"Break the Internet by Olivia Yallop review \u2013 the anxiety of influence"},"content":{"rendered":"

In the bizarre world of the influencer, set out here in engaging style, the line between leisure and labour is increasingly blurred<\/p>\n

For people like me, sitting here quaintly typing into a Word document for some half-forgotten old thing called a newspaper, it\u2019s easy to be dismissive of influencers. But, as I\u2019ve learned from Olivia Yallop\u2019s book, not only is that limiting my understanding of where we are as a society (and where we\u2019re heading), my ignorance is partly the fault of the very industry in which I work. \u201cJournalists and publications are very reluctant to promote the influencer industry,\u201d complains one of Yallop\u2019s interviewees, a makeup and style Instagrammer. \u201cIf you scroll down the Daily Mail\u2019s sidebar of shame \u2026 it\u2019s like influencers don\u2019t exist,\u201d she says. \u201cThis silence around influencers \u2013 the same silence that may have you wondering why you\u2019ve never heard of many of those mentioned in this book, despite their millions of followers \u2013 speaks volumes,\u201d writes Yallop.<\/p>\n

Indeed, this is a book packed with unfamiliar names and dizzying numbers. \u201cTop kidfluencers include brothers Vlad and Nikita, aged six and four, whose shared YouTube channel has brought in an estimated $64 million.\u201d YouTuber PewDiePie <\/a>\u201chas 106 million followers and is estimated to earn around $8 million per month\u201d. And how about this: \u201cIn 2018, financial analysts shook their heads in disbelief as Kardashian sister Kylie Jenner wiped $1.3bn (\u00a31bn) off Snapchat\u2019s market value<\/a> in a single day after tweeting, \u2018Sooo does anyone else not open Snapchat anymore?\u2019\u201d. Yallop contextualises these ludicrous stats with an engaging analysis of online culture that also takes in world-changing events from the Capitol insurrection<\/a> to the pandemic.<\/p>\n

Continue reading…<\/a>
\nIn the bizarre world of the influencer, set out here in engaging style, the line between leisure and labour is increasingly blurred
\nFor people like me, sitting here quaintly typing into a Word document for some half-forgotten old thing called a newspaper, it\u2019s easy to be dismissive of influencers. But, as I\u2019ve learned from Olivia Yallop\u2019s book, not only is that limiting my understanding of where we are as a society (and where we\u2019re heading), my ignorance is partly the fault of the very industry in which I work. \u201cJournalists and publications are very reluctant to promote the influencer industry,\u201d complains one of Yallop\u2019s interviewees, a makeup and style Instagrammer. \u201cIf you scroll down the Daily Mail\u2019s sidebar of shame \u2026 it\u2019s like influencers don\u2019t exist,\u201d she says. \u201cThis silence around influencers \u2013 the same silence that may have you wondering why you\u2019ve never heard of many of those mentioned in this book, despite their millions of followers \u2013 speaks volumes,\u201d writes Yallop.
\nIndeed, this is a book packed with unfamiliar names and dizzying numbers. \u201cTop kidfluencers include brothers Vlad and Nikita, aged six and four, whose shared YouTube channel has brought in an estimated $64 million.\u201d YouTuber PewDiePie \u201chas 106 million followers and is estimated to earn around $8 million per month\u201d. And how about this: \u201cIn 2018, financial analysts shook their heads in disbelief as Kardashian sister Kylie Jenner wiped $1.3bn (\u00a31bn) off Snapchat\u2019s market value in a single day after tweeting, \u2018Sooo does anyone else not open Snapchat anymore?\u2019\u201d. Yallop contextualises these ludicrous stats with an engaging analysis of online culture that also takes in world-changing events from the Capitol insurrection to the pandemic. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

In the bizarre world of the influencer, set out here in engaging style, the line between leisure and labour is increasingly blurred For people like me, sitting here quaintly typing into a Word document for some half-forgotten old thing called a newspaper, it\u2019s easy to be dismissive of influencers. But, as I\u2019ve learned from Olivia …<\/p>\n

Break the Internet by Olivia Yallop review \u2013 the anxiety of influence<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":3878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/3877"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=3877"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/3877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/3878"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=3877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=3877"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=3877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}