{"id":399,"date":"2021-02-03T20:07:39","date_gmt":"2021-02-03T19:07:39","guid":{"rendered":"http:\/\/costops.com\/index.php\/2021\/02\/03\/spotify-credits-podcast-popularity-for-24-growth-in-subscribers\/"},"modified":"2021-02-03T20:07:39","modified_gmt":"2021-02-03T19:07:39","slug":"spotify-credits-podcast-popularity-for-24-growth-in-subscribers","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2021\/02\/03\/spotify-credits-podcast-popularity-for-24-growth-in-subscribers\/","title":{"rendered":"Spotify credits podcast popularity for 24% growth in subscribers"},"content":{"rendered":"<p>Strategic shift beyond music content helps streaming service to grow advertising income by 29% to \u20ac281m<\/p>\n<p>Spotify recorded a doubling in podcast listening hours in the fourth quarter of 2020, as locked-down listeners hunting for entertainment tuned in to Michelle Obama and the Duke and Duchess of Sussex, driving a Wall Street-beating 24% year-on-year increase in paying subscribers.<\/p>\n<p>The audio streaming company, which now has 155 million paying customers, saw its total monthly user base, including those on its free, advertising-supported tier, grow 27% year-on-year to 345 million. <\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2021\/feb\/03\/spotify-podcast-popularity-24-percent-growth-subscribers\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/8eb393578928f623ee22919a819dcdf80a14ddf7\/0_127_3205_1923\/master\/3205.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=9fa6e496218fa5486e57d6dfed451fa5\" title=\"Spotify credits podcast popularity for 24% growth in subscribers\" \/>Strategic shift beyond music content helps streaming service to grow advertising income by 29% to \u20ac281m<br \/>\nSpotify recorded a doubling in podcast listening hours in the fourth quarter of 2020, as locked-down listeners hunting for entertainment tuned in to Michelle Obama and the Duke and Duchess of Sussex, driving a Wall Street-beating 24% year-on-year increase in paying subscribers.<br \/>\nThe audio streaming company, which now has 155 million paying customers, saw its total monthly user base, including those on its free, advertising-supported tier, grow 27% year-on-year to 345 million.  Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic shift beyond music content helps streaming service to grow advertising income by 29% to \u20ac281m Spotify recorded a doubling in podcast listening hours in the fourth quarter of 2020, as locked-down listeners hunting for entertainment tuned in to Michelle Obama and the Duke and Duchess of Sussex, driving a Wall Street-beating 24% year-on-year increase &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2021\/02\/03\/spotify-credits-podcast-popularity-for-24-growth-in-subscribers\/\"> <span class=\"screen-reader-text\">Spotify credits podcast popularity for 24% growth in subscribers<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/399"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/400"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}