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\n![](\"https:\/\/i.guim.co.uk\/img\/media\/17c8a1e4ad8e2f51f8f5740b9e0e1543ab97e867\/37_0_3426_2055\/master\/3426.jpg?width=140&quality=85&auto=format&fit=max&s=1c777440539a3ac5410d7742afaef18b\" "\\"TechScape:")
In this week\u2019s newsletter: two under the radar moves feel like the beginning of the end for one of the last sections of the internet to exist outside of the major tech platforms
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\nJust after last week\u2019s edition of this newsletter went out, Spotify bought two small technology companies. Chartable and Podsights, both founded and headquartered in New York, are hardly household names: with around 50 employees between them, according to estimates from analysts Crunchbase, they\u2019re the sort of acquisitions that large companies make on a regular basis, and often go unnoticed by anyone but industry watchers. But the purchases, both made for undisclosed sums, help explain why the company is so eager to stand firm in the face of criticism from the likes of Neil Young and Joni Mitchell over its broader podcasting strategy \u2013 and, specifically, its spending of an estimated $200m on acquiring exclusive rights to the Joe Rogan podcast.
\nFirst, the acquisitions themselves. The Verge\u2019s Ashley Carman reports:
\nBoth Podsights and Chartable allow podcasters and networks to include tags in their shows that are used to track who listened, if they heard an ad, and whether they took action upon hearing it. Spotify says it plans to use Podsights\u2019 technology outside podcasting and will bring it to the \u201cfull scope of the Spotify platform, including audio ads within music, video ads, and display ads.\u201d The Chartable acquisition appears to be more directed toward podcasters themselves rather than advertisers, particularly because of its technology like SmartLinks [which tracks where clicks to podcasts have come from].
\n\u201cThese tools will make it easier for publishers to turn audience insights into action and expand their listenership while ultimately growing their businesses,\u201d Spotify writes. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"In this week\u2019s newsletter: two under the radar moves feel like the beginning of the end for one of the last sections of the internet to exist outside of the major tech platforms Don\u2019t get TechScape delivered to your inbox? Sign up for the full article here Just after last week\u2019s edition of this newsletter …<\/p>\n
TechScape: how Spotify may have just quietly changed podcasts forever<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":4850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/4849"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=4849"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/4849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/4850"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=4849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=4849"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=4849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}