{"id":4959,"date":"2022-03-06T10:38:08","date_gmt":"2022-03-06T09:38:08","guid":{"rendered":"https:\/\/costops.com\/index.php\/2022\/03\/06\/ukraines-victories-in-the-tiktok-war-wont-stop-vlad-the-invaders-missiles-john-naughton\/"},"modified":"2022-03-06T10:38:08","modified_gmt":"2022-03-06T09:38:08","slug":"ukraines-victories-in-the-tiktok-war-wont-stop-vlad-the-invaders-missiles-john-naughton","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/03\/06\/ukraines-victories-in-the-tiktok-war-wont-stop-vlad-the-invaders-missiles-john-naughton\/","title":{"rendered":"Ukraine\u2019s victories in the \u2018TikTok war\u2019 won\u2019t stop Vlad the Invader\u2019s missiles | John Naughton"},"content":{"rendered":"

The Russians are unexpectedly losing the battle on social media. But defeating Putin on the ground is another matter<\/p>\n

So is the conflict in Ukraine \u2013 as some of the world\u2019s media seem to think, the \u201c<\/a>TikTok war<\/a>\u201d<\/a> \u2013 or, more generically, \u201cthe first social media war\u201d<\/a>? As Russian tanks rolled into the country, videos of frightened people huddling together, explosions blasting through urban streets and missiles streaking across Ukrainian skies suddenly replaced TikTok\u2019s usual fare of memes, jokes, fitness and dance videos. \u201cUkrainian social media influencers,\u201d reported Reuters<\/a>, \u201cuploaded bleak scenes of themselves wrapped in blankets in underground bunkers and army tanks rolling down residential streets, juxtaposed against photos of blooming flowers and laughing friends at restaurants that honoured more peaceful memories of their home towns. They urged their followers to pray for Ukraine, donate to support the Ukrainian military and demanded Russian users in particular to join anti-war efforts.\u201d TikTok users across the country began livestreaming the war and the buildup of Russian forces, denying Vlad the Invader the ability to dominate the narrative about what was happening.<\/p>\n

All of which is impressive. It was a light (sometimes the only light last week) shining in the darkness. What we were seeing, wrote Chris Stokel-Walker on Vice<\/a>, was the \u201cmeme-ification of the Ukraine invasion\u201d. In a networked world, this is supposedly a big deal because memes can be used to dominate the information space \u2013 now believed to be an important element of any conflict. The strange thing is that, up to now, we thought that the Russians were the Olympic champions of this stuff.<\/p>\n

Continue reading…<\/a>
\nThe Russians are unexpectedly losing the battle on social media. But defeating Putin on the ground is another matter
\nSo is the conflict in Ukraine \u2013 as some of the world\u2019s media seem to think, the \u201cTikTok war\u201d \u2013 or, more generically, \u201cthe first social media war\u201d? As Russian tanks rolled into the country, videos of frightened people huddling together, explosions blasting through urban streets and missiles streaking across Ukrainian skies suddenly replaced TikTok\u2019s usual fare of memes, jokes, fitness and dance videos. \u201cUkrainian social media influencers,\u201d reported Reuters, \u201cuploaded bleak scenes of themselves wrapped in blankets in underground bunkers and army tanks rolling down residential streets, juxtaposed against photos of blooming flowers and laughing friends at restaurants that honoured more peaceful memories of their home towns. They urged their followers to pray for Ukraine, donate to support the Ukrainian military and demanded Russian users in particular to join anti-war efforts.\u201d TikTok users across the country began livestreaming the war and the buildup of Russian forces, denying Vlad the Invader the ability to dominate the narrative about what was happening.
\nAll of which is impressive. It was a light (sometimes the only light last week) shining in the darkness. What we were seeing, wrote Chris Stokel-Walker on Vice, was the \u201cmeme-ification of the Ukraine invasion\u201d. In a networked world, this is supposedly a big deal because memes can be used to dominate the information space \u2013 now believed to be an important element of any conflict. The strange thing is that, up to now, we thought that the Russians were the Olympic champions of this stuff. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

The Russians are unexpectedly losing the battle on social media. But defeating Putin on the ground is another matter So is the conflict in Ukraine \u2013 as some of the world\u2019s media seem to think, the \u201cTikTok war\u201d \u2013 or, more generically, \u201cthe first social media war\u201d? As Russian tanks rolled into the country, videos …<\/p>\n

Ukraine\u2019s victories in the \u2018TikTok war\u2019 won\u2019t stop Vlad the Invader\u2019s missiles | John Naughton<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":4960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/4959"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=4959"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/4959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/4960"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=4959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=4959"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=4959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}