{"id":5029,"date":"2022-03-13T12:37:03","date_gmt":"2022-03-13T11:37:03","guid":{"rendered":"http:\/\/costops.com\/index.php\/2022\/03\/13\/jobs-a-goodun-how-linkedin-transformed-itself-into-a-gen-z-friendly-social-media-contender\/"},"modified":"2022-03-13T12:37:03","modified_gmt":"2022-03-13T11:37:03","slug":"jobs-a-goodun-how-linkedin-transformed-itself-into-a-gen-z-friendly-social-media-contender","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/03\/13\/jobs-a-goodun-how-linkedin-transformed-itself-into-a-gen-z-friendly-social-media-contender\/","title":{"rendered":"Job\u2019s a good\u2019un: how LinkedIn transformed itself into a gen Z-friendly social media contender"},"content":{"rendered":"<p>Once regarded as a useful but dull tool for professional networking, the service has added features such as video profiles to attract a younger audience. But will it work?<\/p>\n<p>If you heard that there\u2019s a social network attracting 200 new users every minute, has its users making 9,000 new connections, and which says that the often hard-to-reach gen Zers make up a growing fraction of that new activity, you would probably think it must be Snapchat, TikTok, or some new social network that you have never heard of \u2013 but you would be wrong.<\/p>\n<p>One further official company statistic would make the answer glaringly obvious: the site also handles 4,500 job adverts every minute, and claims that six people actually get a new job each minute too. With that detail, it could only be <a href=\"https:\/\/uk.linkedin.com\/\">LinkedIn<\/a> \u2013 the social media network many of us tend to forget exists.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/mar\/13\/linkedin-gen-z-social-media-revival\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/a01a8099e8025e80bf46836d9a967bf85c753e7a\/1_0_4997_3000\/master\/4997.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=c8e8b6664bfb15dac680f7783eca4569\" title=\"Job\u2019s a good\u2019un: how LinkedIn transformed itself into a gen Z-friendly social media contender\" \/>Once regarded as a useful but dull tool for professional networking, the service has added features such as video profiles to attract a younger audience. But will it work?<br \/>\nIf you heard that there\u2019s a social network attracting 200 new users every minute, has its users making 9,000 new connections, and which says that the often hard-to-reach gen Zers make up a growing fraction of that new activity, you would probably think it must be Snapchat, TikTok, or some new social network that you have never heard of \u2013 but you would be wrong.<br \/>\nOne further official company statistic would make the answer glaringly obvious: the site also handles 4,500 job adverts every minute, and claims that six people actually get a new job each minute too. With that detail, it could only be LinkedIn \u2013 the social media network many of us tend to forget exists. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once regarded as a useful but dull tool for professional networking, the service has added features such as video profiles to attract a younger audience. But will it work? If you heard that there\u2019s a social network attracting 200 new users every minute, has its users making 9,000 new connections, and which says that the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2022\/03\/13\/jobs-a-goodun-how-linkedin-transformed-itself-into-a-gen-z-friendly-social-media-contender\/\"> <span class=\"screen-reader-text\">Job\u2019s a good\u2019un: how LinkedIn transformed itself into a gen Z-friendly social media contender<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":5030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/5029"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=5029"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/5029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/5030"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=5029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=5029"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=5029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}