{"id":5561,"date":"2022-04-30T06:37:19","date_gmt":"2022-04-30T04:37:19","guid":{"rendered":"https:\/\/costops.com\/index.php\/2022\/04\/30\/platform-for-success-how-tiktok-has-made-one-shoe-brand-the-hottest-on-the-planet\/"},"modified":"2022-04-30T06:37:19","modified_gmt":"2022-04-30T04:37:19","slug":"platform-for-success-how-tiktok-has-made-one-shoe-brand-the-hottest-on-the-planet","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/04\/30\/platform-for-success-how-tiktok-has-made-one-shoe-brand-the-hottest-on-the-planet\/","title":{"rendered":"Platform for success: how TikTok has made one shoe brand the hottest on the planet"},"content":{"rendered":"<p>Naked Wolfe\u2019s six-inch \u2018Spice\u2019 platform boots have topped Lyst\u2019s \u2018heat\u2019 index and been a hit with Tik Tok users and celebrities alike<\/p>\n<p>You might think that unfeasibly high, pumped-up platform boots by the London-based brand Naked Wolfe would only enjoy niche appeal. At first glance, they look more at home with Camden\u2019s cybergoths or Catwoman wannabes than the mainstream.<\/p>\n<p>On Wednesday it was revealed that the six-inch \u201cSpice\u201d platforms are officially the hottest item in the world, according to fashion shopping app Lyst. Each quarter, Lyst releases a \u201cheat\u201d index, ranking the fashion products that have generated the most sales, searches and views within its app, as well as social media engagement worldwide.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/apr\/30\/platform-for-success-how-tiktok-has-made-one-shoe-brand-the-hottest-on-the-planet\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/165550f6b1620ad8c13339ecab40cf66766717f3\/0_191_5727_3436\/master\/5727.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=94256d9773e088105e54baa683817c57\" title=\"Platform for success: how TikTok has made one shoe brand the hottest on the planet\" \/>Naked Wolfe\u2019s six-inch \u2018Spice\u2019 platform boots have topped Lyst\u2019s \u2018heat\u2019 index and been a hit with Tik Tok users and celebrities alike<br \/>\nYou might think that unfeasibly high, pumped-up platform boots by the London-based brand Naked Wolfe would only enjoy niche appeal. At first glance, they look more at home with Camden\u2019s cybergoths or Catwoman wannabes than the mainstream.<br \/>\nOn Wednesday it was revealed that the six-inch \u201cSpice\u201d platforms are officially the hottest item in the world, according to fashion shopping app Lyst. Each quarter, Lyst releases a \u201cheat\u201d index, ranking the fashion products that have generated the most sales, searches and views within its app, as well as social media engagement worldwide. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naked Wolfe\u2019s six-inch \u2018Spice\u2019 platform boots have topped Lyst\u2019s \u2018heat\u2019 index and been a hit with Tik Tok users and celebrities alike You might think that unfeasibly high, pumped-up platform boots by the London-based brand Naked Wolfe would only enjoy niche appeal. At first glance, they look more at home with Camden\u2019s cybergoths or Catwoman &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2022\/04\/30\/platform-for-success-how-tiktok-has-made-one-shoe-brand-the-hottest-on-the-planet\/\"> <span class=\"screen-reader-text\">Platform for success: how TikTok has made one shoe brand the hottest on the planet<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":5562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/5561"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=5561"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/5561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/5562"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=5561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=5561"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=5561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}