{"id":5931,"date":"2022-06-08T05:41:47","date_gmt":"2022-06-08T03:41:47","guid":{"rendered":"https:\/\/costops.com\/index.php\/2022\/06\/08\/after-lockdown-things-exploded-how-tiktok-triggered-a-books-revolution\/"},"modified":"2022-06-08T05:41:47","modified_gmt":"2022-06-08T03:41:47","slug":"after-lockdown-things-exploded-how-tiktok-triggered-a-books-revolution","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/06\/08\/after-lockdown-things-exploded-how-tiktok-triggered-a-books-revolution\/","title":{"rendered":"\u2018After lockdown, things exploded\u2019 \u2013 how TikTok triggered a books revolution"},"content":{"rendered":"

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books \u2013 creating bestsellers, reviving classics and rescuing neglected genres<\/p>\n

It\u2019s four o\u2019clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They\u2019re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as \u201cRomance\u201d or \u201cLGBTQ+\u201d. Alice Oseman\u2019s Heartstopper \u2013 a graphic novel series about a love affair between two schoolboys that\u2019s now a Netflix show \u2013 has a table to itself.<\/p>\n

All this is down to #BookTok, a niche on the platform TikTok<\/a> that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. \u201cWe used to rely on millennials,\u201d says the store\u2019s 30-year-old manager, Peter. \u201cBut now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ section and now it wouldn\u2019t make sense not to. It\u2019s exciting. You can see publishing changing. It\u2019s made it fun to come into work.\u201d<\/p>\n

Continue reading…<\/a>
\nHave teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books \u2013 creating bestsellers, reviving classics and rescuing neglected genres
\nIt\u2019s four o\u2019clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They\u2019re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as \u201cRomance\u201d or \u201cLGBTQ+\u201d. Alice Oseman\u2019s Heartstopper \u2013 a graphic novel series about a love affair between two schoolboys that\u2019s now a Netflix show \u2013 has a table to itself.
\nAll this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. \u201cWe used to rely on millennials,\u201d says the store\u2019s 30-year-old manager, Peter. \u201cBut now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ section and now it wouldn\u2019t make sense not to. It\u2019s exciting. You can see publishing changing. It\u2019s made it fun to come into work.\u201d Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books \u2013 creating bestsellers, reviving classics and rescuing neglected genres It\u2019s four o\u2019clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside …<\/p>\n

\u2018After lockdown, things exploded\u2019 \u2013 how TikTok triggered a books revolution<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":5932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/5931"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=5931"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/5931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/5932"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=5931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=5931"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=5931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}