{"id":6471,"date":"2022-07-27T06:37:17","date_gmt":"2022-07-27T04:37:17","guid":{"rendered":"https:\/\/costops.com\/index.php\/2022\/07\/27\/springsteen-tickets-are-going-for-a-whopping-4000-what-else-are-we-paying-dynamic-prices-for\/"},"modified":"2022-07-27T06:37:17","modified_gmt":"2022-07-27T04:37:17","slug":"springsteen-tickets-are-going-for-a-whopping-4000-what-else-are-we-paying-dynamic-prices-for","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/07\/27\/springsteen-tickets-are-going-for-a-whopping-4000-what-else-are-we-paying-dynamic-prices-for\/","title":{"rendered":"Springsteen tickets are going for a whopping $4,000 \u2013 what else are we paying dynamic prices for?"},"content":{"rendered":"

Fans were outraged after the cost of watching the Boss play surged. But companies are now increasingly adjusting charges based on data they have about you too<\/p>\n

If you want to see Bruce Springsteen play in the US, it may cost you. Some of the tickets for the Boss\u2019s forthcoming tour are going for over $4,000 (\u00a33,300) on Ticketmaster \u2013 prices that have triggered a backlash<\/a> and angry headlines. Do you get hand-fed gold-coated caviar and have your feet massaged by a supermodel for that money? Not exactly. The reason the tickets cost so much is because of \u201cdynamic pricing\u201d. Ticketmaster has said<\/a> most Springsteen tickets cost under $200, but 11% are part of a variable pricing strategy where the cost adjusts according to demand. Think Uber\u2019s surge pricing\u2013 but for concert tickets.<\/p>\n

While people are understandably outraged by Ticketmaster\u2019s antics, dynamic pricing isn\u2019t unusual. We\u2019re all used to the fluctuating prices of hotel rooms and aeroplane tickets<\/a>, for example. What is newer, however, is the extent to which dynamic pricing is being used. According to a 2018 Deloitte and Salesforce report<\/a>, 40% of brands that use artificial intelligence to personalise customer experience have adjusted pricing and promotions in real time. A recent McKinsey report<\/a>, meanwhile, notes that Amazon \u201creprices millions of items as frequently as every few minutes\u201d.<\/p>\n

Continue reading…<\/a>
\nFans were outraged after the cost of watching the Boss play surged. But companies are now increasingly adjusting charges based on data they have about you too
\nIf you want to see Bruce Springsteen play in the US, it may cost you. Some of the tickets for the Boss\u2019s forthcoming tour are going for over $4,000 (\u00a33,300) on Ticketmaster \u2013 prices that have triggered a backlash and angry headlines. Do you get hand-fed gold-coated caviar and have your feet massaged by a supermodel for that money? Not exactly. The reason the tickets cost so much is because of \u201cdynamic pricing\u201d. Ticketmaster has said most Springsteen tickets cost under $200, but 11% are part of a variable pricing strategy where the cost adjusts according to demand. Think Uber\u2019s surge pricing\u2013 but for concert tickets.
\nWhile people are understandably outraged by Ticketmaster\u2019s antics, dynamic pricing isn\u2019t unusual. We\u2019re all used to the fluctuating prices of hotel rooms and aeroplane tickets, for example. What is newer, however, is the extent to which dynamic pricing is being used. According to a 2018 Deloitte and Salesforce report, 40% of brands that use artificial intelligence to personalise customer experience have adjusted pricing and promotions in real time. A recent McKinsey report, meanwhile, notes that Amazon \u201creprices millions of items as frequently as every few minutes\u201d. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Fans were outraged after the cost of watching the Boss play surged. But companies are now increasingly adjusting charges based on data they have about you too If you want to see Bruce Springsteen play in the US, it may cost you. Some of the tickets for the Boss\u2019s forthcoming tour are going for over …<\/p>\n

Springsteen tickets are going for a whopping $4,000 \u2013 what else are we paying dynamic prices for?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":6472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6471"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=6471"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/6472"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=6471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=6471"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=6471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}