{"id":6757,"date":"2022-08-21T14:37:52","date_gmt":"2022-08-21T12:37:52","guid":{"rendered":"http:\/\/costops.com\/index.php\/2022\/08\/21\/its-a-modern-day-facebook-how-bereal-became-gen-zs-favourite-app\/"},"modified":"2022-08-21T14:37:52","modified_gmt":"2022-08-21T12:37:52","slug":"its-a-modern-day-facebook-how-bereal-became-gen-zs-favourite-app","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/08\/21\/its-a-modern-day-facebook-how-bereal-became-gen-zs-favourite-app\/","title":{"rendered":"\u2018It\u2019s a modern-day Facebook\u2019 \u2013 how BeReal became Gen Z\u2019s favourite app"},"content":{"rendered":"<p>A new wave of social media apps are taking advantage of the revolt against Instagram and TikTok. Will these \u2018authentic\u2019 networks change the way we connect?<\/p>\n<p>\u201cInstagram, please stop trying to be TikTok.\u201d App users including Kim Kardashian and Kylie Jenner shared <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/jul\/31\/tiktok-video-instagram-revolt-update-kardashians\">this plea<\/a> last month when Instagram trialled changes that flooded users\u2019 feeds with short-form videos called \u201creels\u201d and content uploaded by strangers. They were reacting to Instagram\u2019s attempt to wrest Gen Z eyeballs away from TikTok by mimicking some of the app\u2019s signature features.<\/p>\n<p>Early social media platforms such as MySpace and Facebook were built on the quaint notion of \u201cfriends\u201d, mirroring your real-life social networks online. But the ruthless dynamics of the attention economy mean that the platforms most popular with young people today, Instagram and TikTok, double as global arenas to launch influencer careers. Content \u2013 not connection \u2013 is king, and algorithmically optimised virality is the metric that determines what you see.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/media\/2022\/aug\/21\/its-a-modern-day-facebook-how-bereal-became-gen-zs-favourite-app\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/d04a04146964e68da9f1e1053ae16b6110ad620c\/0_0_4000_2399\/master\/4000.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=617cf6d60004f821f5aa632da559ac63\" title=\"\u2018It\u2019s a modern-day Facebook\u2019 \u2013 how BeReal became Gen Z\u2019s favourite app\" \/>A new wave of social media apps are taking advantage of the revolt against Instagram and TikTok. Will these \u2018authentic\u2019 networks change the way we connect?<br \/>\n\u201cInstagram, please stop trying to be TikTok.\u201d App users including Kim Kardashian and Kylie Jenner shared this plea last month when Instagram trialled changes that flooded users\u2019 feeds with short-form videos called \u201creels\u201d and content uploaded by strangers. They were reacting to Instagram\u2019s attempt to wrest Gen Z eyeballs away from TikTok by mimicking some of the app\u2019s signature features.<br \/>\nEarly social media platforms such as MySpace and Facebook were built on the quaint notion of \u201cfriends\u201d, mirroring your real-life social networks online. But the ruthless dynamics of the attention economy mean that the platforms most popular with young people today, Instagram and TikTok, double as global arenas to launch influencer careers. Content \u2013 not connection \u2013 is king, and algorithmically optimised virality is the metric that determines what you see. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new wave of social media apps are taking advantage of the revolt against Instagram and TikTok. Will these \u2018authentic\u2019 networks change the way we connect? \u201cInstagram, please stop trying to be TikTok.\u201d App users including Kim Kardashian and Kylie Jenner shared this plea last month when Instagram trialled changes that flooded users\u2019 feeds with &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2022\/08\/21\/its-a-modern-day-facebook-how-bereal-became-gen-zs-favourite-app\/\"> <span class=\"screen-reader-text\">\u2018It\u2019s a modern-day Facebook\u2019 \u2013 how BeReal became Gen Z\u2019s favourite app<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":6758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6757"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=6757"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/6758"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=6757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=6757"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=6757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}