{"id":6791,"date":"2022-08-24T05:37:19","date_gmt":"2022-08-24T03:37:19","guid":{"rendered":"https:\/\/costops.com\/index.php\/2022\/08\/24\/the-technology-that-makes-you-sound-more-american-and-whiter\/"},"modified":"2022-08-24T05:37:19","modified_gmt":"2022-08-24T03:37:19","slug":"the-technology-that-makes-you-sound-more-american-and-whiter","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/08\/24\/the-technology-that-makes-you-sound-more-american-and-whiter\/","title":{"rendered":"The technology that makes you sound more American and whiter"},"content":{"rendered":"<p>A Silicon Valley startup offers voice-altering tech to call center workers around the world. Is it fighting bias \u2013 or perpetuating it?<\/p>\n<p>\u201cHi, good morning. I\u2019m calling in from Bangalore, India.\u201d I\u2019m talking on speakerphone to a man with an obvious Indian accent. He pauses. \u201cNow I have enabled the accent translation,\u201d he says. It\u2019s the same person, but he sounds completely different: loud and slightly nasal, impossible to distinguish from the accents of my friends in Brooklyn.<\/p>\n<p>Only after he had spoken a few more sentences did I notice a hint of the software changing his voice: it rendered the word \u201ctechnology\u201d with an unnatural cadence and stress on the wrong syllable. Still, it was hard not to be impressed \u2013 and disturbed.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/aug\/23\/voice-accent-technology-call-center-white-american\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/b78a80dcbe5e356a1d5b5cdcb8bec72fd38da9e8\/453_682_6496_3898\/master\/6496.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=11cd50dffaca8984739089c469a456f9\" title=\"The technology that makes you sound more American and whiter\" \/>A Silicon Valley startup offers voice-altering tech to call center workers around the world. Is it fighting bias \u2013 or perpetuating it?<br \/>\n\u201cHi, good morning. I\u2019m calling in from Bangalore, India.\u201d I\u2019m talking on speakerphone to a man with an obvious Indian accent. He pauses. \u201cNow I have enabled the accent translation,\u201d he says. It\u2019s the same person, but he sounds completely different: loud and slightly nasal, impossible to distinguish from the accents of my friends in Brooklyn.<br \/>\nOnly after he had spoken a few more sentences did I notice a hint of the software changing his voice: it rendered the word \u201ctechnology\u201d with an unnatural cadence and stress on the wrong syllable. Still, it was hard not to be impressed \u2013 and disturbed. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Silicon Valley startup offers voice-altering tech to call center workers around the world. Is it fighting bias \u2013 or perpetuating it? \u201cHi, good morning. I\u2019m calling in from Bangalore, India.\u201d I\u2019m talking on speakerphone to a man with an obvious Indian accent. He pauses. \u201cNow I have enabled the accent translation,\u201d he says. It\u2019s &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2022\/08\/24\/the-technology-that-makes-you-sound-more-american-and-whiter\/\"> <span class=\"screen-reader-text\">The technology that makes you sound more American and whiter<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":6792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6791"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=6791"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/6792"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=6791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=6791"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=6791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}