{"id":6865,"date":"2022-08-30T15:40:37","date_gmt":"2022-08-30T13:40:37","guid":{"rendered":"https:\/\/costops.com\/index.php\/2022\/08\/30\/pushing-buttons-sonys-ps5-price-hike-shows-play-does-have-limits\/"},"modified":"2022-08-30T15:40:37","modified_gmt":"2022-08-30T13:40:37","slug":"pushing-buttons-sonys-ps5-price-hike-shows-play-does-have-limits","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/08\/30\/pushing-buttons-sonys-ps5-price-hike-shows-play-does-have-limits\/","title":{"rendered":"Pushing Buttons: Sony\u2019s PS5 price hike shows play does have limits"},"content":{"rendered":"<p>Prices of PlayStation 5 consoles are rising despite the tough financial situations many are in \u2013 even as PS sales are at $20bn<\/p>\n<p>I am back from a week of running around <a href=\"https:\/\/www.theguardian.com\/games\/2022\/aug\/23\/pushing-buttons-gamescom-worlds-biggest-gaming-convention\">Gamescom<\/a> at a convention centre in Cologne, drinking German beer out of deceptively tiny-looking glasses, only to discover that Sony is \u2013 in this economy! \u2013 <em><a href=\"https:\/\/www.theguardian.com\/games\/2022\/aug\/25\/sony-raises-global-prices-of-playstation-5-outside-us-market\">raising <\/a><\/em><a href=\"https:\/\/www.theguardian.com\/games\/2022\/aug\/25\/sony-raises-global-prices-of-playstation-5-outside-us-market\">the price of the PlayStation 5<\/a>. The cost will remain the same in the US but everywhere else it will rise by up to 20%; in the UK, it will increase 6%, from \u00a3449.99 to \u00a3479.99 (or \u00a3359.99 to \u00a3389.99 for the cheaper model that has no disc drive). The hike is steepest (21%) in Sony\u2019s heartland of Japan.<\/p>\n<p>Given that middle earners are trimming costs and lower earners are facing heartbreaking choices between, for instance, food and heating when energy prices double this winter, this news has put me into a stage of late-stage-capitalism rage. Many are striking because people can\u2019t afford to live any more. Small businesses are will close because they\u2019re not going to be able to absorb endless increases in costs. All of us are worried, many of us are struggling. This is not the time to pass along increases in manufacturing costs to customers. Sony is displaying an unfortunate arrogance that reminds me of the early days of PS3, when then-PlayStation boss Ken Kutaragi suggested that people should simply work more hours to afford the console\u2019s $599 launch price. The fact that the increase is highest in the two markets Sony dominates \u2013 Japan and Europe \u2013 displays unseemly complacency.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/games\/2022\/aug\/30\/why-sony-is-making-a-big-mistake-with-its-ps5-price-hike\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/51410837d65552e57211c684aac59d7951b9a627\/0_233_3500_2100\/master\/3500.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=f07e20753660df862a3c42850a5c4fd4\" title=\"Pushing Buttons: Sony\u2019s PS5 price hike shows play does have limits\" \/>Prices of PlayStation 5 consoles are rising despite the tough financial situations many are in \u2013 even as PS sales are at $20bn<br \/>\nI am back from a week of running around Gamescom at a convention centre in Cologne, drinking German beer out of deceptively tiny-looking glasses, only to discover that Sony is \u2013 in this economy! \u2013 raising the price of the PlayStation 5. The cost will remain the same in the US but everywhere else it will rise by up to 20%; in the UK, it will increase 6%, from \u00a3449.99 to \u00a3479.99 (or \u00a3359.99 to \u00a3389.99 for the cheaper model that has no disc drive). The hike is steepest (21%) in Sony\u2019s heartland of Japan.<br \/>\nGiven that middle earners are trimming costs and lower earners are facing heartbreaking choices between, for instance, food and heating when energy prices double this winter, this news has put me into a stage of late-stage-capitalism rage. Many are striking because people can\u2019t afford to live any more. Small businesses are will close because they\u2019re not going to be able to absorb endless increases in costs. All of us are worried, many of us are struggling. This is not the time to pass along increases in manufacturing costs to customers. Sony is displaying an unfortunate arrogance that reminds me of the early days of PS3, when then-PlayStation boss Ken Kutaragi suggested that people should simply work more hours to afford the console\u2019s $599 launch price. The fact that the increase is highest in the two markets Sony dominates \u2013 Japan and Europe \u2013 displays unseemly complacency. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prices of PlayStation 5 consoles are rising despite the tough financial situations many are in \u2013 even as PS sales are at $20bn I am back from a week of running around Gamescom at a convention centre in Cologne, drinking German beer out of deceptively tiny-looking glasses, only to discover that Sony is \u2013 in &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2022\/08\/30\/pushing-buttons-sonys-ps5-price-hike-shows-play-does-have-limits\/\"> <span class=\"screen-reader-text\">Pushing Buttons: Sony\u2019s PS5 price hike shows play does have limits<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":6866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6865"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=6865"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/6866"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=6865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=6865"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=6865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}