{"id":6907,"date":"2022-09-03T15:39:19","date_gmt":"2022-09-03T13:39:19","guid":{"rendered":"http:\/\/costops.com\/index.php\/2022\/09\/03\/its-the-way-the-industry-is-going-how-youtube-is-transforming-podcasting\/"},"modified":"2022-09-03T15:39:19","modified_gmt":"2022-09-03T13:39:19","slug":"its-the-way-the-industry-is-going-how-youtube-is-transforming-podcasting","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/09\/03\/its-the-way-the-industry-is-going-how-youtube-is-transforming-podcasting\/","title":{"rendered":"\u2018It\u2019s the way the industry is going\u2019: how YouTube is transforming podcasting"},"content":{"rendered":"<p>Video podcasts are booming, giving creators access to new audiences. But does this risk ruining what made the audio format so satisfying?<\/p>\n<p>\u201cSECRET group of geniuses KILL for fun.\u201d In a <a href=\"https:\/\/www.youtube.com\/watch?v=9TOPwYjnkKU\">recent video podcast <\/a>on his true crime YouTube channel MrBallen, John Allen tells the story of a mysterious poisoning involving Mensa that took place in rural Florida. The video of Allen, wearing his signature blue plaid shirt and backwards cap, speaking insistently into the camera, has garnered close to 4m views.<\/p>\n<p>MrBallen is an example of the blurring of the lines between podcasts and Youtube. His YouTube channel launched in 2020 and counts more than 6 million subscribers. The podcast \u2013 available on the likes of Spotify and Apple \u2013 followed in February, and is already attracting up to 7m monthly downloads.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/media\/2022\/sep\/03\/video-podcasting-youtube-joe-marler-mrballen-tiktok\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/cb2d215795911ad089a3d938f496d9c37cbd52bb\/0_0_5000_3000\/master\/5000.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=3a22f1c75d4549a89e4e01754e63149a\" title=\"\u2018It\u2019s the way the industry is going\u2019: how YouTube is transforming podcasting\" \/>Video podcasts are booming, giving creators access to new audiences. But does this risk ruining what made the audio format so satisfying?<br \/>\n\u201cSECRET group of geniuses KILL for fun.\u201d In a recent video podcast on his true crime YouTube channel MrBallen, John Allen tells the story of a mysterious poisoning involving Mensa that took place in rural Florida. The video of Allen, wearing his signature blue plaid shirt and backwards cap, speaking insistently into the camera, has garnered close to 4m views.<br \/>\nMrBallen is an example of the blurring of the lines between podcasts and Youtube. His YouTube channel launched in 2020 and counts more than 6 million subscribers. The podcast \u2013 available on the likes of Spotify and Apple \u2013 followed in February, and is already attracting up to 7m monthly downloads. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video podcasts are booming, giving creators access to new audiences. But does this risk ruining what made the audio format so satisfying? \u201cSECRET group of geniuses KILL for fun.\u201d In a recent video podcast on his true crime YouTube channel MrBallen, John Allen tells the story of a mysterious poisoning involving Mensa that took place &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2022\/09\/03\/its-the-way-the-industry-is-going-how-youtube-is-transforming-podcasting\/\"> <span class=\"screen-reader-text\">\u2018It\u2019s the way the industry is going\u2019: how YouTube is transforming podcasting<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":6908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6907"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=6907"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/6907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/6908"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=6907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=6907"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=6907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}