{"id":7197,"date":"2022-09-29T07:39:14","date_gmt":"2022-09-29T05:39:14","guid":{"rendered":"http:\/\/costops.com\/index.php\/2022\/09\/29\/the-work-we-do-isnt-algorithmic-ar-in-the-era-of-tiktok\/"},"modified":"2022-09-29T07:39:14","modified_gmt":"2022-09-29T05:39:14","slug":"the-work-we-do-isnt-algorithmic-ar-in-the-era-of-tiktok","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/09\/29\/the-work-we-do-isnt-algorithmic-ar-in-the-era-of-tiktok\/","title":{"rendered":"\u2018The work we do isn\u2019t algorithmic\u2019: A&R in the era of TikTok"},"content":{"rendered":"

In the digital age, marketability is just as important as music. Artist and repertoire reps from Warner, Ministry of Sound and Partisan explain how they discover music in 2022<\/p>\n

Artists and repertoire representatives (A&Rs) are the wildcatters of the music business<\/a>, spotting new acts, signing them and guiding their artistic development. The essence of what they do hasn\u2019t fundamentally changed in over a century \u2013 but the way they do it has shifted significantly.<\/p>\n

Joe Kentish is president of Warner Records UK, and has signed acts such as Dua Lipa<\/a> and Griff<\/a>. He says his early days in A&R took place in \u201can analogue world\u201d where he might be tipped off at 4pm \u201cto see an act in Preston tonight\u201d that he had never heard of, scrambling to arrive in time lest his competitors swoop first.<\/p>\n

Continue reading…<\/a>
\nIn the digital age, marketability is just as important as music. Artist and repertoire reps from Warner, Ministry of Sound and Partisan explain how they discover music in 2022
\nArtists and repertoire representatives (A&Rs) are the wildcatters of the music business, spotting new acts, signing them and guiding their artistic development. The essence of what they do hasn\u2019t fundamentally changed in over a century \u2013 but the way they do it has shifted significantly.
\nJoe Kentish is president of Warner Records UK, and has signed acts such as Dua Lipa and Griff. He says his early days in A&R took place in \u201can analogue world\u201d where he might be tipped off at 4pm \u201cto see an act in Preston tonight\u201d that he had never heard of, scrambling to arrive in time lest his competitors swoop first. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

In the digital age, marketability is just as important as music. Artist and repertoire reps from Warner, Ministry of Sound and Partisan explain how they discover music in 2022 Artists and repertoire representatives (A&Rs) are the wildcatters of the music business, spotting new acts, signing them and guiding their artistic development. The essence of what …<\/p>\n

\u2018The work we do isn\u2019t algorithmic\u2019: A&R in the era of TikTok<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":7198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/7197"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=7197"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/7197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/7198"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=7197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=7197"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=7197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}