{"id":7769,"date":"2022-11-09T11:37:39","date_gmt":"2022-11-09T10:37:39","guid":{"rendered":"https:\/\/costops.com\/index.php\/2022\/11\/09\/elon-musk-may-be-a-rival-for-ratner-in-brand-destruction-brief-letters\/"},"modified":"2022-11-09T11:37:39","modified_gmt":"2022-11-09T10:37:39","slug":"elon-musk-may-be-a-rival-for-ratner-in-brand-destruction-brief-letters","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2022\/11\/09\/elon-musk-may-be-a-rival-for-ratner-in-brand-destruction-brief-letters\/","title":{"rendered":"Elon Musk may be a rival for Ratner in brand destruction | Brief letters"},"content":{"rendered":"<p>Twitter troubles | I Spy in Yorkshire | Gavin Williamson\u2019s defenestration | Dishonours system | Don\u2019t forget the editor<\/p>\n<p>Seeing <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/nov\/08\/how-to-quit-twitter-and-where-to-go-instead\" title=\"\">the damage<\/a> that Elon Musk has done to his Twitter brand in such a short time brings to mind the example of Gerald Ratner when, 30 years ago, <a href=\"https:\/\/www.theguardian.com\/business\/2014\/aug\/22\/gerald-ratner-jewellery-total-crap-1992-archive\" title=\"\">he described<\/a> some of his products as \u201ctotal crap\u201d and remarked that one set of Ratners earrings were cheaper than an M&amp;S prawn sandwich, but probably would not last as long.<br \/><strong>Graham Sowter<\/strong><br \/><em>Langho, Lancashire<\/em><\/p>\n<p>\u2022 Kirsty Major\u2019s article on accents (<a href=\"https:\/\/www.theguardian.com\/commentisfree\/2022\/nov\/03\/can-you-lose-accent-england-southern\" title=\"\">Can you \u2018lose\u2019 an accent? And more importantly, why would you want to?, 3 November<\/a>) reminded me of an eight-year-old southern cousin visiting his counterpart in Yorkshire. Sitting in the kitchen playing I Spy, the Yorkshire lad says: \u201cI spy, with my little eye, something beginning with T.\u201d The southern cousin guesses: \u201cTable?\u201d \u201cNo.\u201d \u201cTeacup?\u201d \u201cNo.\u201d \u201cTeapot?\u201d \u201cNo.\u201d \u201cOK, I give in.\u201d The Yorkshire lad replies: \u201cT\u2019oven!\u201d<br \/><strong>Mick McKeown<\/strong><br \/><em>Windermere, Cumbria<\/em><\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/nov\/08\/elon-musk-may-be-a-rival-for-ratner-in-brand-destruction\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/68ad44f8597f1c8b42d89534560ce97cee6f197c\/0_144_3500_2100\/master\/3500.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=afb14544aa4806996684cb6cc6c68516\" title=\"Elon Musk may be a rival for Ratner in brand destruction | Brief letters\" \/>Twitter troubles | I Spy in Yorkshire | Gavin Williamson\u2019s defenestration | Dishonours system | Don\u2019t forget the editor<br \/>\nSeeing the damage that Elon Musk has done to his Twitter brand in such a short time brings to mind the example of Gerald Ratner when, 30 years ago, he described some of his products as \u201ctotal crap\u201d and remarked that one set of Ratners earrings were cheaper than an M&amp;S prawn sandwich, but probably would not last as long.Graham SowterLangho, Lancashire<br \/>\n\u2022 Kirsty Major\u2019s article on accents (Can you \u2018lose\u2019 an accent? And more importantly, why would you want to?, 3 November) reminded me of an eight-year-old southern cousin visiting his counterpart in Yorkshire. Sitting in the kitchen playing I Spy, the Yorkshire lad says: \u201cI spy, with my little eye, something beginning with T.\u201d The southern cousin guesses: \u201cTable?\u201d \u201cNo.\u201d \u201cTeacup?\u201d \u201cNo.\u201d \u201cTeapot?\u201d \u201cNo.\u201d \u201cOK, I give in.\u201d The Yorkshire lad replies: \u201cT\u2019oven!\u201dMick McKeownWindermere, Cumbria Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter troubles | I Spy in Yorkshire | Gavin Williamson\u2019s defenestration | Dishonours system | Don\u2019t forget the editor Seeing the damage that Elon Musk has done to his Twitter brand in such a short time brings to mind the example of Gerald Ratner when, 30 years ago, he described some of his products as &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2022\/11\/09\/elon-musk-may-be-a-rival-for-ratner-in-brand-destruction-brief-letters\/\"> <span class=\"screen-reader-text\">Elon Musk may be a rival for Ratner in brand destruction | Brief letters<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":7770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/7769"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=7769"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/7769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/7770"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=7769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=7769"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=7769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}