{"id":8645,"date":"2023-01-18T12:39:15","date_gmt":"2023-01-18T11:39:15","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/01\/18\/twitter-hit-by-40-revenue-drop-amid-ad-squeeze-say-reports\/"},"modified":"2023-01-18T12:39:15","modified_gmt":"2023-01-18T11:39:15","slug":"twitter-hit-by-40-revenue-drop-amid-ad-squeeze-say-reports","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/01\/18\/twitter-hit-by-40-revenue-drop-amid-ad-squeeze-say-reports\/","title":{"rendered":"Twitter hit by 40% revenue drop amid ad squeeze, say reports"},"content":{"rendered":"<p>More than 500 advertising clients have reportedly paused spending since Elon Musk\u2019s takeover in October<\/p>\n<p>Twitter remains in the grip of an advertising squeeze with the social media platform being hit by a 40% drop in revenue after more than 500 clients paused their spending, according to reports.<\/p>\n<p>The company\u2019s daily revenue was down 40% year-over-year, the tech newsletter <a href=\"https:\/\/twitter.com\/ZoeSchiffer\/status\/1615519936805482496\">the Platformer reported<\/a>, while the news site the Information said staff were told more than 500 of Twitter\u2019s top advertisers had <a href=\"https:\/\/www.theinformation.com\/articles\/twitter-manager-daily-revenue-has-dropped-40-500-top-advertisers-have-left?rc=fnnefa\">halted spending<\/a> since Elon Musk bought it in October.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/jan\/18\/twitter-revenue-drop-advertising-squeeze-elon-musk\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/c2e2d4d2555367d208437e16d63d0ed3353ebe5b\/0_198_5000_3000\/master\/5000.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=ef5982a70997dd7945ea632fd55040d2\" title=\"Twitter hit by 40% revenue drop amid ad squeeze, say reports\" \/>More than 500 advertising clients have reportedly paused spending since Elon Musk\u2019s takeover in October<br \/>\nTwitter remains in the grip of an advertising squeeze with the social media platform being hit by a 40% drop in revenue after more than 500 clients paused their spending, according to reports.<br \/>\nThe company\u2019s daily revenue was down 40% year-over-year, the tech newsletter the Platformer reported, while the news site the Information said staff were told more than 500 of Twitter\u2019s top advertisers had halted spending since Elon Musk bought it in October. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 500 advertising clients have reportedly paused spending since Elon Musk\u2019s takeover in October Twitter remains in the grip of an advertising squeeze with the social media platform being hit by a 40% drop in revenue after more than 500 clients paused their spending, according to reports. The company\u2019s daily revenue was down 40% &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/01\/18\/twitter-hit-by-40-revenue-drop-amid-ad-squeeze-say-reports\/\"> <span class=\"screen-reader-text\">Twitter hit by 40% revenue drop amid ad squeeze, say reports<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":8646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/8645"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=8645"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/8645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/8646"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=8645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=8645"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=8645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}