{"id":8955,"date":"2023-02-14T12:39:38","date_gmt":"2023-02-14T11:39:38","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/02\/14\/techscape-how-nintendos-stayed-the-most-innovative-tech-company-of-our-time\/"},"modified":"2023-02-14T12:39:38","modified_gmt":"2023-02-14T11:39:38","slug":"techscape-how-nintendos-stayed-the-most-innovative-tech-company-of-our-time","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/02\/14\/techscape-how-nintendos-stayed-the-most-innovative-tech-company-of-our-time\/","title":{"rendered":"TechScape: How Nintendo\u2019s stayed the most innovative tech company of our time"},"content":{"rendered":"<p>In this week\u2019s newsletter: It may not seem like a Google, Apple or Meta but the risk-taking Japanese games giant has long been a tech maverick<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/ablink.editorial.theguardian.com\/ss\/c\/TBl-lE0k4WbTlFRn6v-lQXxTpTslqnvUsR2ofAkC00vqkHXqakTSxrykj9mrdACFo11SPMvm9ONAti2JcHBqUgcduObToxycReEYHcTAh6nov_u_7l464yKkl5CZpPeg-CqG3ueb-8UiDZ4dOkhK_xu6BZysaGtGOA-w2_0KTqLsMBLqZrcGelEg-7T5C6DRfMSsX1Wcyrv2RlHjbzIGx0ePxMD7meIXmznkqCFxtrflV_YvxDV9cqXgzdq7c2-9qYTW0MyIMCG7p9sc7wIKCg\/3ha\/N7031ZxvS8Cv2AmB8PHP-g\/h27\/towm4HqYM1UtQe3kzAkaoAWT_zh9HyZuTvPyJCk6JeE\">Don\u2019t get TechScape delivered to your inbox? Sign up for the full article here<\/a><\/strong><\/li>\n<\/ul>\n<p>For good and for bad, the video games industry is obsessed with novelty. New consoles, new technologies and, of course, new games are what drive headlines. So it\u2019s easy to overlook one of gaming\u2019s oldest companies and underestimate the sheer scale of its success. This month, Nintendo announced its quarterly financial results and said the Nintendo Switch is now the third bestselling games console of all time with 122.5m units sold, behind Sony\u2019s PlayStation 2 (somewhere north of 155m) and Nintendo\u2019s own DS (154m). As gamesindustry.biz journalist Christopher Dring <a href=\"https:\/\/twitter.com\/Chris_Dring\/status\/1622891592569786368\">pointed out<\/a>, it has beaten the DS on software sales, selling almost a billion games (994m) compared to the DS\u2019s 949m. A <em>billion<\/em> games!<\/p>\n<p>Nintendo is an entertainment company, of course, but it is also a tech company \u2013 and surely one of the most successful tech companies around, both in its longevity and cultural impact, if not its absolute market value. Yet it has never behaved much like a tech company. The tech industry likes continuous disruption and unstoppable growth, whereas Nintendo likes experimenting with relatively modest hardware to get the most possible fun out of it. The company remains years behind on online gaming, where Microsoft\u2019s Xbox took the lead. It stopped competing with the PlayStation on the technical specifications of its games consoles back in the 00s. Instead of joining the mobile gaming gold rush of the early 2010s, it waited until 2016 to release its first smartphone games in partnership with mobile developers \u2013 and was rewarded later that year with Pok\u00e9mon Go.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/feb\/14\/techscape-nintendo-innovation-tech-company\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/2b5e881535efde147ba00a8a357278a703df6512\/0_79_4913_2948\/master\/4913.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=889113aad11aca7a9d2165a97761d29e\" title=\"TechScape: How Nintendo\u2019s stayed the most innovative tech company of our time\" \/>In this week\u2019s newsletter: It may not seem like a Google, Apple or Meta but the risk-taking Japanese games giant has long been a tech maverick<br \/>\nDon\u2019t get TechScape delivered to your inbox? Sign up for the full article here<br \/>\nFor good and for bad, the video games industry is obsessed with novelty. New consoles, new technologies and, of course, new games are what drive headlines. So it\u2019s easy to overlook one of gaming\u2019s oldest companies and underestimate the sheer scale of its success. This month, Nintendo announced its quarterly financial results and said the Nintendo Switch is now the third bestselling games console of all time with 122.5m units sold, behind Sony\u2019s PlayStation 2 (somewhere north of 155m) and Nintendo\u2019s own DS (154m). As gamesindustry.biz journalist Christopher Dring pointed out, it has beaten the DS on software sales, selling almost a billion games (994m) compared to the DS\u2019s 949m. A billion games!<br \/>\nNintendo is an entertainment company, of course, but it is also a tech company \u2013 and surely one of the most successful tech companies around, both in its longevity and cultural impact, if not its absolute market value. Yet it has never behaved much like a tech company. The tech industry likes continuous disruption and unstoppable growth, whereas Nintendo likes experimenting with relatively modest hardware to get the most possible fun out of it. The company remains years behind on online gaming, where Microsoft\u2019s Xbox took the lead. It stopped competing with the PlayStation on the technical specifications of its games consoles back in the 00s. Instead of joining the mobile gaming gold rush of the early 2010s, it waited until 2016 to release its first smartphone games in partnership with mobile developers \u2013 and was rewarded later that year with Pok\u00e9mon Go. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week\u2019s newsletter: It may not seem like a Google, Apple or Meta but the risk-taking Japanese games giant has long been a tech maverick Don\u2019t get TechScape delivered to your inbox? Sign up for the full article here For good and for bad, the video games industry is obsessed with novelty. New consoles, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/02\/14\/techscape-how-nintendos-stayed-the-most-innovative-tech-company-of-our-time\/\"> <span class=\"screen-reader-text\">TechScape: How Nintendo\u2019s stayed the most innovative tech company of our time<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":8956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/8955"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=8955"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/8955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/8956"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=8955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=8955"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=8955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}