{"id":9071,"date":"2023-02-23T16:37:39","date_gmt":"2023-02-23T15:37:39","guid":{"rendered":"https:\/\/costops.com\/index.php\/2023\/02\/23\/its-fundamental-wpp-chief-on-how-ai-has-revolutionised-advertising\/"},"modified":"2023-02-23T16:37:39","modified_gmt":"2023-02-23T15:37:39","slug":"its-fundamental-wpp-chief-on-how-ai-has-revolutionised-advertising","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/02\/23\/its-fundamental-wpp-chief-on-how-ai-has-revolutionised-advertising\/","title":{"rendered":"\u2018It\u2019s fundamental\u2019: WPP chief on how AI has revolutionised advertising"},"content":{"rendered":"

Mark Read says artificial intelligence is helping firm win clients keen to tap into technology\u2019s potential<\/p>\n

From Serena Williams playing against incarnations of her younger self to millions of personalised messages from a Bollywood superstar to support small businesses in India, artificial intelligence and machine learning is driving a revolution in the global advertising industry.<\/p>\n

Mark Read, the chief executive of London-listed WPP, the world\u2019s largest marketing services company, said AI-led advertising practices were helping it win clients hungry to embrace the potential of a new technology.<\/p>\n

Continue reading…<\/a>
\nMark Read says artificial intelligence is helping firm win clients keen to tap into technology\u2019s potential
\nFrom Serena Williams playing against incarnations of her younger self to millions of personalised messages from a Bollywood superstar to support small businesses in India, artificial intelligence and machine learning is driving a revolution in the global advertising industry.
\nMark Read, the chief executive of London-listed WPP, the world\u2019s largest marketing services company, said AI-led advertising practices were helping it win clients hungry to embrace the potential of a new technology. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Read says artificial intelligence is helping firm win clients keen to tap into technology\u2019s potential From Serena Williams playing against incarnations of her younger self to millions of personalised messages from a Bollywood superstar to support small businesses in India, artificial intelligence and machine learning is driving a revolution in the global advertising industry. …<\/p>\n

\u2018It\u2019s fundamental\u2019: WPP chief on how AI has revolutionised advertising<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":9072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/9071"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=9071"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/9071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/9072"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=9071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=9071"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=9071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}