{"id":9569,"date":"2023-04-08T09:37:30","date_gmt":"2023-04-08T07:37:30","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/04\/08\/tiktok-to-a-heinz-jar-vodka-pasta-sauces-journey-from-fad-to-supermarket-shelves\/"},"modified":"2023-04-08T09:37:30","modified_gmt":"2023-04-08T07:37:30","slug":"tiktok-to-a-heinz-jar-vodka-pasta-sauces-journey-from-fad-to-supermarket-shelves","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/04\/08\/tiktok-to-a-heinz-jar-vodka-pasta-sauces-journey-from-fad-to-supermarket-shelves\/","title":{"rendered":"TikTok to a Heinz jar: vodka pasta sauce\u2019s journey from fad to supermarket shelves"},"content":{"rendered":"<p>Whether it\u2019s celebrity fads or wacky creations such as lasagne-filled yorkshire pudding, how food plays online is now key to brands<\/p>\n<p>Sometimes you just need some vodka pasta sauce \u2013 especially when you\u2019ve been grounded for trying to charter a helicopter on your dad\u2019s credit card.<\/p>\n<p>When Sofia Coppola\u2019s 16-year-old daughter, Romy Mars, <a href=\"https:\/\/twitter.com\/savbrads\/status\/1638200607851806725?s=20\">set the internet alight<\/a> last month after doing just that \u2013 and then recorded a TikTok video to complain about her punishment while making the sauce \u2013 there was plenty of discussion about her family dynamics. Others, though, were more interested in her food choices.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/business\/2023\/apr\/08\/instagram-tiktok-heinz-vodka-pasta-sauce-social-media-food-brands\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/e8055f78a548ac855fa0beb0baa23e89518380bc\/12_9_2077_1246\/master\/2077.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=2141d5c87f1270ec546417218f5b4aa3\" title=\"TikTok to a Heinz jar: vodka pasta sauce\u2019s journey from fad to supermarket shelves\" \/>Whether it\u2019s celebrity fads or wacky creations such as lasagne-filled yorkshire pudding, how food plays online is now key to brands<br \/>\nSometimes you just need some vodka pasta sauce \u2013 especially when you\u2019ve been grounded for trying to charter a helicopter on your dad\u2019s credit card.<br \/>\nWhen Sofia Coppola\u2019s 16-year-old daughter, Romy Mars, set the internet alight last month after doing just that \u2013 and then recorded a TikTok video to complain about her punishment while making the sauce \u2013 there was plenty of discussion about her family dynamics. Others, though, were more interested in her food choices. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s celebrity fads or wacky creations such as lasagne-filled yorkshire pudding, how food plays online is now key to brands Sometimes you just need some vodka pasta sauce \u2013 especially when you\u2019ve been grounded for trying to charter a helicopter on your dad\u2019s credit card. When Sofia Coppola\u2019s 16-year-old daughter, Romy Mars, set the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/04\/08\/tiktok-to-a-heinz-jar-vodka-pasta-sauces-journey-from-fad-to-supermarket-shelves\/\"> <span class=\"screen-reader-text\">TikTok to a Heinz jar: vodka pasta sauce\u2019s journey from fad to supermarket shelves<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":9570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/9569"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=9569"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/9569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/9570"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=9569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=9569"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=9569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}