{"id":9883,"date":"2023-05-05T11:37:52","date_gmt":"2023-05-05T09:37:52","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/05\/05\/like-icarus-now-everyone-is-burnt-how-vice-and-buzzfeed-fell-to-earth\/"},"modified":"2023-05-05T11:37:52","modified_gmt":"2023-05-05T09:37:52","slug":"like-icarus-now-everyone-is-burnt-how-vice-and-buzzfeed-fell-to-earth","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/05\/05\/like-icarus-now-everyone-is-burnt-how-vice-and-buzzfeed-fell-to-earth\/","title":{"rendered":"\u2018Like Icarus \u2013 now everyone is burnt\u2019: how Vice and BuzzFeed fell to earth"},"content":{"rendered":"<p>Era of lofty valuations for upstart youth media appears to be over, with Vice \u2018heading for bankruptcy\u2019 and BuzzFeed News shutting down<\/p>\n<p>Just over a decade ago Rupert Murdoch endorsed what appeared to be a glittering future for Vice, firing off a tweet after an impromptu visit to the media upstart\u2019s Brooklyn offices and a drink in a nearby bar with the <a href=\"https:\/\/www.theguardian.com\/media\/2013\/mar\/23\/shane-smith-vice-interview\">outspoken co-founder Shane Smith<\/a>.<\/p>\n<p>\u201cWho\u2019s heard of VICE media?\u201d <a href=\"https:\/\/twitter.com\/rupertmurdoch\/status\/257196280781099008?s=20\">the Australian media mogul posted from his car<\/a> on the way home from the 2012 visit, <a href=\"https:\/\/www.theguardian.com\/media\/2013\/aug\/17\/rupert-murdoch-vice-magazine-stake\">which resulted in a $70m (\u00a355m) investment<\/a>. \u201cWild, interesting effort to interest millennials who don\u2019t read or watch established media. Global success.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/media\/2023\/may\/05\/like-icarus-now-everyone-is-burnt-how-vice-and-buzzfeed-fell-to-earth\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/60463ff052a02bd0a63ceb364403edbe1b8b7461\/0_3_5472_3283\/master\/5472.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=845716596c0b9fa1f986a7c60e6235ea\" title=\"\u2018Like Icarus \u2013 now everyone is burnt\u2019: how Vice and BuzzFeed fell to earth\" \/>Era of lofty valuations for upstart youth media appears to be over, with Vice \u2018heading for bankruptcy\u2019 and BuzzFeed News shutting down<br \/>\nJust over a decade ago Rupert Murdoch endorsed what appeared to be a glittering future for Vice, firing off a tweet after an impromptu visit to the media upstart\u2019s Brooklyn offices and a drink in a nearby bar with the outspoken co-founder Shane Smith.<br \/>\n\u201cWho\u2019s heard of VICE media?\u201d the Australian media mogul posted from his car on the way home from the 2012 visit, which resulted in a $70m (\u00a355m) investment. \u201cWild, interesting effort to interest millennials who don\u2019t read or watch established media. Global success.\u201d Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Era of lofty valuations for upstart youth media appears to be over, with Vice \u2018heading for bankruptcy\u2019 and BuzzFeed News shutting down Just over a decade ago Rupert Murdoch endorsed what appeared to be a glittering future for Vice, firing off a tweet after an impromptu visit to the media upstart\u2019s Brooklyn offices and a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/05\/05\/like-icarus-now-everyone-is-burnt-how-vice-and-buzzfeed-fell-to-earth\/\"> <span class=\"screen-reader-text\">\u2018Like Icarus \u2013 now everyone is burnt\u2019: how Vice and BuzzFeed fell to earth<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":9884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/9883"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=9883"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/9883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/9884"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=9883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=9883"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=9883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}