{"id":9931,"date":"2023-05-09T15:38:07","date_gmt":"2023-05-09T13:38:07","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/05\/09\/elizabeth-holmes-is-rebranding-herself-as-a-sweet-devoted-mother-will-anyone-buy-it-arwa-mahdawi\/"},"modified":"2023-05-09T15:38:07","modified_gmt":"2023-05-09T13:38:07","slug":"elizabeth-holmes-is-rebranding-herself-as-a-sweet-devoted-mother-will-anyone-buy-it-arwa-mahdawi","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/05\/09\/elizabeth-holmes-is-rebranding-herself-as-a-sweet-devoted-mother-will-anyone-buy-it-arwa-mahdawi\/","title":{"rendered":"Elizabeth Holmes is rebranding herself as a sweet, devoted mother. Will anyone buy it? | Arwa Mahdawi"},"content":{"rendered":"<p>The Theranos founder and convicted fraudster used a New York Times profile as a shameless PR exercise. If only other female convicts were given a first chance \u2013 let alone a second<\/p>\n<p>Meet Liz Holmes. She is a devoted mother of two little kids who loves nothing more than family outings to the zoo, walking her dog, and talking to her husband in a very normal voice that is absolutely nothing like the <a href=\"https:\/\/www.businessinsider.com\/elizabeth-holmes-giggles-about-the-low-voice-she-used-report-2023-5\">weird baritone<\/a> her evil alter ego, Elizabeth, affected.<\/p>\n<p>You remember <a href=\"https:\/\/www.theguardian.com\/technology\/video\/2022\/jan\/04\/how-elizabeth-holmes-rhetoric-changed-over-time-video\">Elizabeth Holmes<\/a>, don\u2019t you? Unlike nice, sweet Liz, Elizabeth was a bit of a schemer. Last year Holmes was convicted on four counts of defrauding investors, by pretending that her blood-testing startup, Theranos, was functional when it wasn\u2019t, and given more than 11 years in prison. She was due to start her sentence on 27 April, but filed a last-minute appeal, buying her a little more time at home. How did she decide to spend those last precious moments of freedom? Taking her kids to the zoo and doing a photoshoot for the New York Times. After almost seven years of media silence, Holmes recently spent several days opening up to a Times writer over berries and Mexican food. The result is a <a href=\"https:\/\/www.nytimes.com\/2023\/05\/07\/business\/elizabeth-holmes-theranos-interview.html\">5,000-word profile<\/a> introducing her new persona to the world.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2023\/may\/09\/elizabeth-holmes-is-rebranding-herself-as-a-sweet-devoted-mother-will-anyone-buy-it\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/00dad86150d13d3c4618f761d1b43b3a203608ff\/0_39_3150_1890\/master\/3150.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=29c839d4ad0a64467e279116eba32c52\" title=\"Elizabeth Holmes is rebranding herself as a sweet, devoted mother. Will anyone buy it? | Arwa Mahdawi\" \/>The Theranos founder and convicted fraudster used a New York Times profile as a shameless PR exercise. If only other female convicts were given a first chance \u2013 let alone a second<br \/>\nMeet Liz Holmes. She is a devoted mother of two little kids who loves nothing more than family outings to the zoo, walking her dog, and talking to her husband in a very normal voice that is absolutely nothing like the weird baritone her evil alter ego, Elizabeth, affected.<br \/>\nYou remember Elizabeth Holmes, don\u2019t you? Unlike nice, sweet Liz, Elizabeth was a bit of a schemer. Last year Holmes was convicted on four counts of defrauding investors, by pretending that her blood-testing startup, Theranos, was functional when it wasn\u2019t, and given more than 11 years in prison. She was due to start her sentence on 27 April, but filed a last-minute appeal, buying her a little more time at home. How did she decide to spend those last precious moments of freedom? Taking her kids to the zoo and doing a photoshoot for the New York Times. After almost seven years of media silence, Holmes recently spent several days opening up to a Times writer over berries and Mexican food. The result is a 5,000-word profile introducing her new persona to the world. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Theranos founder and convicted fraudster used a New York Times profile as a shameless PR exercise. If only other female convicts were given a first chance \u2013 let alone a second Meet Liz Holmes. She is a devoted mother of two little kids who loves nothing more than family outings to the zoo, walking &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/05\/09\/elizabeth-holmes-is-rebranding-herself-as-a-sweet-devoted-mother-will-anyone-buy-it-arwa-mahdawi\/\"> <span class=\"screen-reader-text\">Elizabeth Holmes is rebranding herself as a sweet, devoted mother. Will anyone buy it? | Arwa Mahdawi<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":9932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/9931"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=9931"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/9931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/9932"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=9931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=9931"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=9931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}